Use versatile live streaming hardware such as Epiphan Pearl- 2
(Figure 1) to easily publish your broadcast to a variety of
popular CDN platforms simultaneously—and watch your
online viewership grow.
A NEW OPPORTUNITY TO PROMOTE YOUR BRAND
As the popularity of live streaming continues to increase,
content creators and broadcasters are presented with an expanding
variety of options for delivering streams to their online audiences.
Some video professionals may select traditional commercial
content delivery networks (CDNs) to help deliver live broadcasts,
while others prefer to stream to followers and subscribers on social
media CDN platforms, such as Facebook Live and You Tube.
While live streaming to a single CDN or video platform is
an effective way to deliver content to an online audience, using
“multi-streaming” lets you increase engagement by reaching a
wider audience on additional platforms.
Multi-streaming lets you live stream to multiple CDNs
or platforms simultaneously while also offering significant
advantages over single-CDN streaming.
For example, you could live stream to
Facebook Live, You Tube, and another
favorite CDN—all at the same time.
Alternatively, you could even broadcast
your program to the same CDN at differing
bitrates and resolutions, as needed.
If you aim to become a master in
THE ADVANTAGES OF MULTI-STREAMING
live streaming, then it’s essential to add
multi-streaming to your live streaming tool box. And the best way
to take advantage of multi-streaming is by using a versatile live
production device with simple-to-use multi-streaming features.
Epiphan Pearl- 2™ is a great example of an encoding product
with multi-streaming capabilities. Available in portable and
rackmount form factors, Pearl- 2 is a professional live production
hardware switching device known for its versatile and
comprehensive feature set. With Pearl- 2, users can create custom
picture-in-picture layouts for their programs, switch layouts
while live, and use multi-streaming to stream to multiple CDN
locations simultaneously. Users can also record program outputs
and individual source ISOs while streaming their programs.
With Pearl- 2, the multi-streaming setup process is simple
(Figure 2). To enable multi-streaming, log in to the web-based
Pearl- 2 Admin panel, navigate to the streaming configuration
page, and add each of your RTMP streaming endpoints. When
it’s time to go live, you can publish your multiple broadcasts with
the press of a button using the Admin panel, the Pearl- 2 touch
screen, or the “Epiphan Live” mobile tablet interface.
Additionally, some CDNs (like YouTube) offer what’s called
“adaptive streaming”, where a single incoming broadcast is
transcoded to different levels of quality based on the viewer’s
detected bandwidth availability. As a viewer connects and
watches a video, the CDN monitors the viewer’s bandwidth and
dynamically adjusts the quality of the stream, as necessary.
Adaptive streaming is important because it helps prevent viewers
from encountering disruptive buffering delays throughout the
course of the video.
Attract More Viewers
to Your Live Stream and
Drive the Growth of Your Brand
Epiphan Pearl- 2™
Figure 2. Multi-streaming using Pearl- 2