with instructions on how to get verified at go2sm.com/
Once you are verified, you have access to the Branded Content
tool. When you’re using Wirecast live streaming production
software to produce a live show, this appears as a “with” field
when you are setting up your live stream. It allows you to
attribute your live posts to a third-party sponsor or “marketer.”
When you stream branded content, it acts like a typical
sponsorship deal. You contract directly with sponsors or
marketers, who pay you for the live streams that you publish
to your audience.
Some of the types of content that work well in this scenario
are as follows:
• A feature of the sponsor’s product or brand—for example,
you play a new online video game, which entices your
audience to want to buy the game themselves.
• You review or talk about the sponsor’s product or brand—
with input from the sponsor to understand what features
they want to highlight
• You interview someone from the sponsor’s company to talk
about their product or brand
• You run your own show, and just mention the product or
brand as a sponsor
Whichever type of content you decide to produce with
branded content, when you tag your sponsor in your broadcast
with the “with” field, the sponsor can view high-level post
metrics for reach and engagement for your branded streams.
You as a publisher are responsible for understanding your
legal obligations for indicating the commercial nature of
content you post, so be sure to visit Facebook’s policy page
and the FCC’s policy page on online advertising if you choose
this method of monetization.
The newest form of monetization on Facebook is ad breaks.
This is still being rolled out, and as of this writing was only
available to U.S. broadcasters that have over 2,000 followers.
If your live broadcast qualifies, you can choose to insert an
ad into your live stream and earn money from that. Facebook
will share 55% of the ad revenues with you for each ad.
You need to be live for at least four minutes before you
can take an ad break, and your stream must have at least 300
concurrent viewers. Each ad will last 20 seconds and you
can take additional ad breaks after a minimum of 5 minutes
between each break.
One of the disadvantages of this strategy is that you cannot
choose which ads show up on your live stream. You do have
the ability to exclude specific advertisers from showing up in
your ad break, but you will not be able to choose the specific
ads that will show with your video.
This strategy is great for the publisher who already has a
good following, and produces consistent content. For more
information on Facebook Ad Breaks, visit the Facebook site:
WHICH STRATEGY IS RIGHT FOR YOU?
As the popularity of live content continues to grow on
Facebook, it has the potential to be very lucrative—and the
options for brand integration are continuing to increase. If
you are a publisher with a large following, then the branded
content and ad break strategies offer the ability to get paid to
leverage your audience.
Brands and marketers can leverage branded content and
ad breaks as a paying sponsor, but the indirect monetization
strategy offers the greatest potential for turning your live
content into revenue.
If you are not thinking about a Facebook Live or live
social media strategy yet, then it’s time to get started. Social,
interactive live streaming has a bright future. It will continue
to evolve and change, but there is no doubt this revolution is
here to stay.
Wirecast live streaming production and encoding
software improves the quality of your live streams to Facebook.
Incorporate multiple, professional cameras, microphones, titles,
graphics and other media sources in your broadcasts for a truly
professional live stream. For more information on Wirecast,
Telestream provides world-class live and on-demand digital video
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Many of the world’s most demanding media and entertainment
companies as well as a growing number of users in a broad
range of business environments, rely on Telestream products to
streamline operations, reach broader audiences and generate
more revenue from their media. Telestream products span the
entire digital media lifecycle, including video capture and ingest;
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as well as automation and orchestration of the entire workflow.