To stay relevant in the hyper-competitive era of OTT content
delivery, today’s broadcasters, pay-TV operators and content
providers need to move quickly. If it takes too much time to
launch a new OT T service, the competition may well pass you by.
Cloud-based media processing has emerged as an effective
solution with the ability to launch new services fast. A public
or private native cloud solution hardware can provide the
increased flexibility, agility, and elasticity needed to spin up
new OTT services in a matter of hours, not months.
The most significant advantages of utilizing cloud
technology are efficiency and speed. All elements of the video
processing workflow, from ingest through delivery, can be
simplified with the cloud. Operators can launch services much
faster and more reliably because they’re basically repurposing
existing solutions in the cloud. By moving to the common
platform of the cloud, these resources can be shared across
all vertical parts of the infrastructure, allowing operators to
increase efficiencies and load-balance available resources,
using only what they need when it’s needed.
Take transcoding, for example. In a well-orchestrated
cloud-native environment, processing demands will be
automatically allocated by the application. If CPU processing
is running low, cloud-native solutions can use additional
compute resources (if available), and they will be provided
automatically to the infrastructure.
In a cloud-based environment, the CPU can be used one
day for live encoding and the next day for origin delivery,
depending on the operator’s needs. All of this can be done via a
simple, intuitive GUI that makes managing media processing
tasks fast and easy compared with traditional infrastructure.
Cloud-native solutions are also, by definition, more scalable.
Configuration, deployment. and management are simplified
through automated video formation technology, which uses
standard IT deployment templates to ease setup and unlock
powerful media processing and delivery workflows.
The multi-tenancy architecture of the cloud is simply a
better way to host media processing software. With a cloud-
native approach, the entire headend and applications exist
on the cloud, including DRM, CMS, billing, web servers, and
beyond. This highly integrated architecture enables service
providers to take advantage of their servers’ full potential,
as well as pay the lowest price for infrastructure.
Cloud technology offers significant commercial benefits,
particularly in terms of reducing the financial barriers to
launching new channels and services. The cloud requires no
capital investment; operators can pay per use, eliminating
the need to spend millions of dollars in equipment costs to
introduce a new service or to designate toward an occasional
Moreover, cloud technology allows operators to create new
sources of revenue. Service providers can launch OTT and
4K channels quickly and affordably, as well as better leverage
their extensive content library and target new demographics
for their platforms and services. Dynamic ad insertion is also
available, allowing operators to monetize their content across
all delivery platforms.
OF NEW CAPABILITIES
The cloud provides operators with
a common, flexible platform that
enables rapid integration of multiple
solutions. Being software-based, the
cloud enables operators to quickly
adopt new technologies, as well as
support next-generation formats and
codecs. With the cloud, it’s possible for
operators to launch a service in a matter
of minutes, as well as make workflow changes on-demand.
At Harmonic we offer t wo cloud-native offerings, both
based on our VOS™ software platform: VOS Cloud, a media
processing solution managed over public or private cloud
infrastructure, and VOS 360, a professional cloud processing
service ( www.vos360.tv) hosted in the public cloud and
maintained and monitored by Harmonic DevOps (Figure 1).
Launch Fast, Run Lean:
Cloud-Native Solutions Revolutionize
Live OTT Media Processing Workflow
✔ Live Streaming
✔ Time-Shift TV
✔ Cloud DVR
✔ Teleport Services