As browser-based platforms, cloud computing, and video streaming have improved over the last few years, so has our ability to edit high-quality video projects online. Companies have been attempting something like this in one form or another for quite a few years, but the state
of the art for online video editing has recently taken some real leaps
forward for quick and easy publishing to social media platforms.
With the world’s appetite for a colossal amount of video content,
there’s ample reason to be working with an online-only platform, especially for short-form videos designed primarily for social media. I
recently acquainted myself with one such platform that delivers on
both fronts: Wibbitz.
What Is Wibbitz?
Wibbitz (see Figure 1 on page 34) is an automated video creation platform that enables anyone within an organization to create videos quickly and easily for any number of social platforms, websites, and more.
Before professional editors write off Wibbitz, let’s set a few expectations.
Wibbitz is not intended to replace an offline NLE like Adobe Premiere
Pro, Apple Final Cut Pro, or Avid. However, it’s also not meant as a supplement to these platforms. Wibbitz is a standalone product. It was designed for a very specific set of uses geared toward journalistic organizations with a focus on editorial and current events content. Although
Wibbitz won’t turn an amateur editor into a pro, it can help make amateur videos much better than they would be otherwise.
By Paul Schmutzler