just fades and wipes. The video templates boast
advanced transitions with motion graphics and
alpha channels. Of course, no video is complete
without music. Wibbitz delivers stock from Audio Network, allowing the editor to choose from
different styles and genres to fit each project.
Once ready to publish, videos can be finalized in several different formats. The beauty of
the platform’s walled-garden approach is that
all of the content is instantaneously dynamic.
Whether the project calls for a vertical format
for mobile users, a square format for Snap-chat, or good ol’ wide format, Wibbitz will crop
and reconfigure all of the content to optimize
Fortunately, even with this automatic customization, the editor is still able to tweak things. If
text is too small, a separate version can be created for a specific format. In my video demo, the
platform did an excellent job of optimizing all
on-screen content on its own no matter what
aspect ratio was required.
Of course, some video will benefit more from
true voice-over, rather than just on-screen copy.
Again, Wibbitz is easy but flexible where it needs
to be. Users can effortlessly upload their own re-
corded narration if that’s desired, or Wibbitz can
supply a custom voice-over from a real person,
usually within a few minutes. If the voice-over
or music needs to mix with natural sound or
sound bites, the platform allows for ducking
and prioritizing which audio track dominates
a given clip.
What Wibbitz accomplishes all within a browser is nothing short of amazing. After reviewing
it, I found it hard to poke holes in what I saw.
Wibbitz has managed to make producing short-form editorial content about as easy as possible while still maintaining the level of control
required for professional outfits and discerning editors. Newsrooms are increasingly filled
with “multimedia producers” who are expected
to be Swiss Army knife journalists. They have to
write, shoot, edit, record their own voice-overs,
and create their own graphics. A platform like
Wibbitz makes the objective of creating a noteworthy product something that’s achievable
even for the user with little or no video editing experience.
Paul Schmutzler ( firstname.lastname@example.org) has been involved
in various aspects of photography, film, and video production,
post-production, and motion graphics for more than 10 years.
He reviews tools of the trade as a freelance tech journalist.
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