How to Publish to Multiple
Social Platforms Simultaneously By Jan Ozer
In this tutorial, you’ll learn how to publish a single video to multiple social media and
other websites from Adobe
Premiere Pro and Adobe Media Encoder. Figure 1 shows
the video that I’m going to be
publishing; it’s a video for a local candidate here in the 9th
District of Virginia where I live.
To start the process, if you
have more than one sequence
in your timeline, as I do, select
the sequence you want to export. Then choose File > Export
Your encoding parameter selections may vary depending on where you’re sending your video and who is going
to be watching it, but for this project I’m using the Match
Source - High bitrate preset. As always, I will use Maximum Render Quality. You may also want to adjust audio
and video parameters, but those settings are beyond the
scope of this article, so I won’t go into them here.
Publishing the Video
With your other parameters set, scoot over to the Publish tab and you’ll see all of the websites that Adobe Media
Encoder (used within Premiere Pro or opened as a standalone application) can access and upload for you. The ones
I care about for this particular video are Facebook, Twitter,
and You Tube (Figure 3).
In each case, I click and open upload parameters
for each platform. To enable these publishing features,
you’ll need to log in to your site from the Adobe Media
Encoder as you’ve done with other applications that use
your credentials. Once you’ve done that, you can access
Adobe Media Encoder’s platform-specific publishing features pretty simply.
Figure 4 on page 80 shows Facebook publishing settings. You choose a page, add a title and a description,
and specify who can see it, and then choose whether or
not to delete the local file after the upload. In this case,
I don’t want to do that.
For Twitter and You Tube, it’s the same deal—specify
which account or channel to post to, enter credentials
The video we’ll
Publish options in
the Export Settings