86 STREAMING MEDIA April/May 2018
How to Score, Enhance, and Caption Your
Videos With YouTube Creator Studio By Paul Schmutzler
As video pros, we don’t often consider You Tube a viable option for postproduc- tion. But there are a surprising number
of features found under the site’s Creator Studio that can be useful time savers. The editing
capabilities found in YouTube’s back end aren’t going to compete with nonlinear editors
like Apple Final Cut Pro or Adobe Premiere
Pro, but there are some powerful and unique
tools that can make simple editing projects
It’s worth pointing out from the very beginning just where to find You Tube’s Creator Studio. After logging into your account, click on
your profile image at the top-right of the browser window. Here you’ll find the Creator Studio
button, which takes you to the page containing
the videos on your channel, performance analytics of your videos, live-streaming setup, and
numerous other settings-related menus (Figure
1). At the time of this writing, You Tube has a new
version of the Creator Studio, called You Tube
Studio, in beta. The beta Studio is still missing
most of the features available in Creator Studio,
so I did not consider it when writing this article.
Calling the Creator Studio an editor is a bit
of a misnomer. While you can “edit” your videos
in the most technical sense, you
cannot perform a lot of traditional edits such as combining
multiple clips, adding transitions, or balancing audio levels. You need to plan on starting with a finished video that
may just need some basic
enhancements or corrections.
Here’s what you can do, and
here’s how it may be most helpful as a time-saving tool.
Creator Studio makes it easy
to add music to a video. Under
the Create menu, you’ll find the
You Tube Audio Library (Figure
2). This library is searchable and sortable, allowing you to quickly preview tracks to use in
your productions. These tracks can be instantly
downloaded for offline incorporation into your
video, or they can replace an already-uploaded
video’s audio track.
To replace the audio on a video that’s already on your channel, go to the Video Manager and use the Edit button next to each video.
Also, under the Create menu, be sure to check
out the Music Policies tab, which lists popular
songs that users may choose for their videos
(see Figure 3 on page 87). Information included
Access You Tube
Creator Studio here.
The You Tube