New & Improved for 2018
Online video has evolved, and so has Streaming Media. You might have heard about some changes at Streaming Media,
one of which is that we’ve completely rethought
and revamped Streaming Media East to provide
a better experience for attendees. This year, we
will be presenting five targeted tracks to help
attendees find the content that is most important to them, and to appeal to people from every
part of an organization. Here’s the breakdown:
Technology & How-To Track: This track is for
CTOs, engineers, and developers who want one
thing—solutions. The video ecosystem is a fragmented mix of platforms and devices: Learn
from the pros how you can eliminate the bottlenecks and deliver results. Presenters will offer
sessions on encoding and transcoding, packaging and delivery, player and UI development,
and formats, protocols, and standards. If you’re
looking for deep dives into HEVC, VP9, AV1,
DASH, CMAF, WebRTC, video optimization, and
QoS/QoE, you’ve come to the right place.
Business/Strategy Track: Attention CEOs,
CSOs, media strategists, and business development executives: This is your home at Streaming
Media East. This forward-thinking track offers
high-level strategic discussions where you can
learn from the best where the online video economy is moving. The Business/Strategy Track
will shed light on the future of the online video marketplace, discussing ways broadcasters,
cable and satellite operators, MVPDs, and content rights holders can unlock the value of OTT
and TV Everywhere. It will point to improvements in content creation, acquisition, and
monetization, and reveal coming shifts in consumer viewing habits. The track will also feature sessions devoted exclusively to the needs
of enterprises and educational institutions.
Live Streaming Summit: Now in its second
year at Streaming Media East, the Live Streaming Summit covers all things live—tentpole entertainment and sports events, webcasting in the
enterprise, streaming live to social networks,
delivering live linear channels, and more. The
summit covers every step of the live video workflow and is a must-attend event for technical and
business decision makers whose jobs depend on
delivering large-scale live events and live linear
channels to multiple devices and platforms.
OnlineVideo.net’s Video Marketing Power
Track: Online video viewing is exploding, and
online video advertising is taking over from TV.
For the first time, Streaming Media East has a
track just for video marketing, and you need to
be there whether you’re guiding the first efforts
of an SMB or the global cross-platform strategy
of a Fortune 500. Chaired by OnlineVideo.net
editor Troy Dreier, this track will look at the ob-
stacles challenging advertisers and publishers,
reaching consumers where they live, work, and
shop. We’ll have the biggest names in video mar-
keting offering lessons and speaking from their
own experiences. Because this is Streaming
Media East, we’ll offer a deep-dive that the oth-
er conferences can’t match. And did we men-
tion there will be plenty of time for networking?
Does your CMO need to be here? You know it.
Streaming Media East Spotlight—AI, Machine
Learning, and the Future of Everything: Yes,
everything, because every part of the video eco-
system will be impacted by artificial intelligence.
Think we’re exaggerating? Look around: AI and
machine learning are already letting smart com-
panies put big data to work by creating more
customized offerings. This isn’t the future; it’s
the present. The heaviest hitters are using AI in
automated highlight generation, video process-
ing, sentiment analysis, facial recognition, hyper-
personalized content recommendations, ad tar-
geting, viewer retention, and customer churn
prevention. That’s a lot to spotlight, but this track
will explore the technical, financial, and ethi-
cal implications of this brave new world. Don’t
get left behind! You’ll come out with a deeper
understanding of how to make your entire op-
eration smarter, faster, and more profitable.
We’ll also be presenting the annual Content
Delivery Summit, with Jason Thibeault of the
Streaming Video Alliance taking over as chair.
To find out more and to register for this year’s
events, visit streamingmedia.com/east.
Troy Dreier contributed to this editorial.
Eric Schumacher-Rasmussen ( firstname.lastname@example.org)
is editor of Streaming Media, as well as conference chair of
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