u r e if the viewer pays for a lon-
ger video as part of the Cof-
fee with Jerry series. In many
ways, this is similar to the
way that iTunes offers a
snippet of a song, enticing
the listener to purchase the
Another type of how-to
stream deals with proper
ways to grow crops, whether they are planted in a
field or a greenhouse. Audio podcasts are a popular
form of how-to knowledge,
and a quick scan of internet
radio and podcast listings
on TuneIn.com shows hundreds of how-to options for
the gentleman farmer and
professional rancher alike.
One such resource is the KSL Greenhouse podcast, which is a recording of a live radio show on
KSL News Radio from Salt Lake City in which
the “heroes of humus and the gurus of green”
answer questions about arbors and gardens.
4. Safety Streams: Another type of on-demand streaming video deals with safety on
and around the very big and very expensive
farm equipment used for planting, maintaining,
and harvesting crops.
While the state of California may be known
for Silicon Valley and Hollywood, the heart of
California agriculture lies in what’s known as
the Central Valley. This area between Route 101,
I- 5, and Route 99 is flat and fertile, making it
ideal for large-scale crop and cattle farming.
The state of California, through its workers’-comp-focused State Compensation Insurance
Fund, has produced a number of videos that it offers free for streaming. From ATV safety and how
to properly handle a tractor safely when driving
along highways to best practices around pesticide
use and safety when using cotton harvesters, the
State Fund videos cover a wide array of potential safety hazards that farmers may encounter.
There’s even a video for California’s most
well-known farm export: wine. The video, “
Safety on the Bottling Line—A Training Tool for the
Wine Industry” ( go2sm.com/bottling), highlights
key areas of safety in the bottling process with
both the wine producer and the wine consumer
Streams for Future Farmers
While the four areas above are for today’s current generation of farmers, ranchers, and farm
workers, there are efforts underway to attract future farmers, whether that’s a hipster that wants
to be a gentleman farmer or the third-generation
descendant of a farmer that’s thinking about
leaving the country life and moving to the city.
5. Cattle Auctions and Fairs: This first area
of farming innovations powered by streaming
comes from a most unlikely place: the local
or state fair. These multiday events are more
known for portable carnival rides, but they
started—and continue to thrive, even in today’s
technology-driven economy—as a place where
farmers and future farmers meet to showcase
prize cattle and livestock.
One portion of this fair atmosphere is
captured in the classic cattle auction, where
ranchers and farmers bid against one another
for horses, bulls, and other livestock. It turns
out, though, that the cattle auction streamed
online is capturing more than just the attention of bidders.
An example of this, as reported by streaming service MediaFusion, was last year’s Royal Agricultural Winter Fair in Toronto (go2
sm.com/auction). Even though it’s the biggest
agricultural fair in the world, the audience was
primarily local. As part of the 2016 fair, though,
event producer Jeff Rideout wanted to make a
live stream of the cattle auction available.
as important to
California as are
and the State
Fund has a series
of free safety
videos targeted at
including those in
the wine industry.