16 STREAMING MEDIA January/February 2017
Launching Alpha: A Q&A on Creating and Launching an OTT Service
Streaming Media: How does that work with Nerdist and Geek & Sundry? Do they have their own
development office, separate from LDN?
Adam Rymer: Yeah, Nerdist and Geek & Sundry
each have a development team, and then we
have a head of development for Alpha who’s
working with third parties as well as working
with Nerdist and Geek & Sundry to develop
content for the platform.
The goal is not to take anything away from
what we already do. It’s not trying to take Nerdist and Geek & Sundry and stick it behind any
sort of paywall. It’s really to provide an additional experience. To the fans and the community
that’s made us very successful on You Tube and
Facebook and things like that, we’ll continue to
provide what we’ve been doing, so articles and
web videos and things like that.
Streaming Media: Will Table Top, the established
You Tube hit you’re bringing to Alpha, continue
to offer free episodes online or is it completely
Adam Rymer: There’ll be a window with Alpha,
so we put the first two shows on You Tube simul-
taneously with Alpha, and then the remaining
shows for Table Top will be behind the paywall
in Alpha. They’ll be inside the membership
service for about 2 or 3 months. They start get-
ting released to other platforms in January.
Streaming Media: How do you think fans will re-act to the windowing structure?
Adam Rymer: I recognize that it’s hard for the
community to get used to something that was,
originally, essentially provided for free. The
first two seasons of Table Top were funded by
You Tube. It was part of the You Tube channel
program that was running. The third season
was funded through a Kickstarter, which was a
very successful one, but anybody who’s familiar
with Kickstarters probably understands that
they’re very complex and difficult to operate,
especially at a level in the millions of dollars.
It’s also not really a sustainable, repeatable
model for a business. It is something you can do
once, or something for a passion project, but we
were trying to find a way to fund premium-level
digital content, without having to go to our audience every time we wanted to do something.
Streaming Media: You’ve got some really recognizable talents at the head of your properties.
Role, one of Geek
& Sundry’s biggest
shows on Twitch, and
all of the network’s
content will stem from
the same combination
of comic, gaming, and