We’ve all known for a while that you can stream live video to Facebook Pages. While the technical side is in- teresting, the big questions on our
minds were who’s doing it and why, how’s it
working out for them, and how do they see Facebook Live growing in the future. So we asked
vendors with Facebook Live-compatible products to identify some users who would answer a
short questionnaire that explored these issues.
We received responses from organizations as
large as PBS and Oracle to those as small as
your local weatherman, with brand managers,
a large church, a consultant, a music video producer, the New York Yankees, an Australian
rugby team, and many others in between.
Their complete responses, including details
of the products they used, are available online
at go2sm.com/facebookusers. In this article, we
focus on five questions. Out of necessity, some
answers are shortened and lightly edited, but
we tried to preserve the original content as
much as possible.
WHAT TYPES OF EVENTS ARE
YOU PRODUCING FOR FACEBOOK LIVE?
The YES Network owns the exclusive local TV rights of the New
York Yankees, the Brooklyn Nets, and Major League Soccer’s New
York City FC. Managing editor Kevin Sullivan, who uses Telestream
Wirecast for many live productions, responded to our questions.
There’s no such thing as a “typical event”
for us. For example, among our most popular