U p streams is when we simply go
live outside of Yankee Stadium
at a Yankees game and allow our
users to absorb the sights and
sounds happening in the Bronx.
Our numbers show that the
voyeuristic nature of these live
videos is appealing to our us-
ers. And on the complete other
side of the spectrum, we also do
a heavily produced weekly live
talk show, complete with multi-
ple camera angles, user com-
ments, and graphics normally
seen on linear programming.
Central Valley TV (CVTV) delivers video to
a California community underserved by
traditional broadcast TV. Photojournalist
Carlos Rodriguez uses Teradek Cube for
broadcasting live from on-location and
answered our questions.
The typical events are mostly breaking news
situations. My community is very public-safety
oriented. It’s very important to our residents
to stay aware of their surroundings and whatever situations may be playing out. Crime incidents, protests, press conferences, emergency situations, traffic, and natural disasters like
wildfires and floods.
Krishna De is a digital marketing, brand engagement, and social media speaker, commentator, and mentor.
I use Facebook Live on my main business
page to provide visitors with educational content rather than posting an article, a video, or
directing them to a separate resource or web-inar. I have shared tutorials, tips, previews of
events and workshops, and even published a
miniseries using Facebook Live. I use Facebook
Live on one of my Pages to deliver a weekly show with a co-host
and guests. Delivering content
using Facebook Live benefits
the audience too, as they do not
have to leave Facebook to watch
the show live.
Brandon Sullivan is an Accu Weather meteorologist who produces for Facebook Live
with a Terakek VidiU Pro.
My Facebook Live streams re-
volve around storm chasing and
severe weather. I love to broadcast live right as
the storm chase is about to begin, so viewers can
see the whole journey, from picking a target,
driving to the storm, and then the ultimate thrill
of being inside the storm.
WHY DID YOU DECIDE TO
STREAM VIA FACEBOOK LIVE?
McBeard is an agency that helps brands like Mary Kay Cosmetics promote their products and services via social media.
McBeard producer David Chang, who uses Telestream Wirecast for many of his productions, answered our questions.
Facebook Live allows influencers or talent to
connect directly with the audience. It also provides a new and fresh type of content beyond
standard photos, graphics, or videos. It’s a completely new experience for fans that allows them
to feel more connected to a brand.
The YES Network
types of events on
Central Valley TV
news to a California
this Facebook Live
event for Mary Kay