The Cronulla-Sutherland Sharks are an Australian rugby league
team based in Cronulla, New South Wales. The team publishes
to Facebook Live from its Ooyala Live stream. Scott Maxworthy, who is head of digital commercialization for the Sharks,
answered our questions.
Very simply, as part of our “people” and fan
engagement strategies, we need to be active in
the same spaces [in which] our customers are
meeting and talking. It’s also about being relevant to your audience and providing some sort
of value to them in return for their highly valued
attention. The real-time feedback gives viewers
the unique opportunity to interact with our hosts
and guests (such as the coach and players), which
creates a very high level of engagement, media
authenticity, responsiveness, and accountability.
Corey Behnke of Live X produced DJI’s recent Mavic Drone
product launch, streaming to multiple Facebook Live pages
with Teradek T-Rax encoders and Core fleet management platform. Behnke answered our questions.
To get maximum reach, DJI needed to get
out to multiple platforms; it streamed to a custom DJI Chinese Portal on the West Coast,
its multiple YouTube channels, and its Facebook Pages. Facebook Live allows DJI to reach
a huge audience spontaneously that likes its
product but may not otherwise know about the
launch that day.
Pro Watercross is the leading watercross racing and freestyle circuit in the U.S. Richard Ignacia produces live events for Pro Watercross with the vMix live video mixer; he answered our questions.
Facebook is where the audience is. A majority of the target audience for our sport (Jet Ski
racing) had Facebook accounts, and it was simply a matter of a direction to the Facebook Fan
Page for our target audience to like and watch
the content directly on Facebook. It was also
convenient for the viewers to like, share, and
comment on the Live Stream content directly
and keep the content more engaging as a result of the interaction.
King Jesus Ministry is a Miami-based ministry that broadcasts
to Facebook Live using Haivision KulaByte encoders. Andres
Brizuela, marketing and public relations director, and Eddy
Puerta, from the media department, answered our questions.
Most of our followers spend more time on
Facebook than any other platform, and in addition, Facebook notifies them every time that
we are live. This helps us reach our target in a
more effective manner than with any other live
platform at the moment.
Twentyfourseven Films streams musical performances on Facebook Live, all produced with cameras and mixers from Black-magic Design. Managing director Bela Molnar responded.
Most of my projects are related to the music
industry/entertainment industry. The music industry is always trying to stay connected to its
very elusive young audience and fan base. So
it has to try everything that’s brand new—new
platforms, any kind of digital campaigns that
can keep an artist connected with that young
Rodriguez, CVTV: Before Facebook Live, I was using
an embedded player on my company’s website. Facebook is a huge trafficker,
so it was essential to use Facebook
to announce and notify whenever I
would broadcast a live news event.
It wasn’t the greatest option, but it
worked at the time. Since broadcasting via Facebook Live, I have
seen traffic for the live broadcast
double or even triple on some occasions, plus [there is] significant
engagement from viewers.
During the Rio 2016 Olympics, FOX Sports Brasil published content to Facebook Live using
of Biffy Clyro on
King Jesus Ministry
says Facebook Live
helps it reach its
target audience more
effectively than any
other live platform at