U p the event. On our first try it gave us a hiccup,
but it has worked great ever since.
Maxworthy, Cronulla-Sutherland Sharks: Yes, with sports
news content there are around 5–10 times more
video views via Facebook Live than website
VOD. There are increased challenges of live
production (like accidental live mics during
pre-roll), but that only increases authenticity. In
terms of customer experience, fans feel much
closer to the club and feel they have a much
Chang, McBeard: Because the organic Facebook
Live algorithm strongly rewards live videos,
the benefits and results have been amazing.
Organic reach is higher than ever, and it gives
our clients a new challenge to continue to be
Kevin Sullivan, The YES Network: When looking at it in a
silo, Facebook Live has enabled the digital media department to produce high-quality video
that reaches hundreds of thousands of users.
That’s exciting to us. But on a bigger scale, and
more importantly, it gives us another tool to
help accomplish one of our chief goals, which is
to drive tune-in to our network.
Brandon Sullivan: I’ve had great experience using
Facebook Live. Even in situations where networks are stressed, I’ve been able to push a solid
stream and connect with my users. I’ve hosted
thousands of live viewers at once and then over
250K views after the storm, all while maintaining
great quality, but also a steady stream of comments in real time, so I can answer questions and
keep the audience informed and entertained.
Santos, FOX Sports Brasil: The Olympics demonstrated that FOX Sports can deliver exciting and exclusive content to everyone on broadcast and
24/7 channels, with a strong multiplatform publishing synergy. One example of that was when
we featured Brazilian and Chilean hosts commenting on the Olympic Games, along with results and reactions to viewers’ questions during
a daily 30–40 minute show on Facebook Live.
Audiences instantly grew to six figures within
TechCrunch is a leading technology media property that uses
Facebook Live for multiple events, including broadcasting
streams from its Disrupt conferences. Ned Desmond, COO of
TechCrunch, answered our questions.
We’ve seen concurrent viewership on Facebook Live for Disrupt hit 9,000 viewers, with a
trickle-down effect of over 55,000 total views within a 48–72 hour period. According to Facebook’s
own write-up ( go2sm.com/fbpub), TechCrunch
Disrupt New York received over 1. 9 million
video views, while TechCrunch San Francisco
received 6. 5 million views.
DO YOU SEE FACEBOOK LIVE
BECOMING MORE IMPORTANT
OR LESS IMPORTANT OVER TIME?
Jenkins, PBS: Our numbers continue to increase
with each event that our programming department decides to stream. I think it will become
more important over time because it is a direct avenue to our ever moving and ever mobile populations.
Molnar, Twentyfourseven Films: At the moment it’s
important, but it would be foolish to say that
Facebook Live is going to be around for a long
time. I think the service will exist as long as
Facebook exists, but on the scale of popularity
I can’t see anything in this day and age lasting
a long time.
Santos, FOX Sports Brasil: Facebook Live is only going to become more important over time. It is
an evolution of the medium, but also one with
innate power because of the integration of
Facebook into users’ daily lives. People check
their Facebook feeds before getting out of bed.
There are only a handful of sites that share that
type of intimate connection with their users.
Wing, Oracle: I see it as more important over time
for external broadcasts as such a large portion
of internet activity worldwide is on Facebook,
and it only continues to grow.
Desmond, TechCrunch: Yes—more and more important. Facebook is becoming the new television.
I wouldn’t be surprised if your entire Facebook
feed is all video within the next 3 years.
Chang, McBeard: Facebook Live will grow more
important over time because it is the most authentic way for brands to connect with their
audiences on Facebook. Fans feel closer and
more intimate to the things that interest them,