and it also gives a “behind-the-scenes”-type
feel to what they’re viewing. As brands start to
be more in touch with their audience’s desires
and viewing habits, they will utilize the Facebook Live experience more and more.
Behnke, Live X: More important—as it gains an
even stronger foothold in people’s lives, it will
be that much more important as a streaming
destination. Brands have spent a lot of money
over the years on their pages, and this gives
them exposure and marketing they would not
otherwise have had.
Krishna De: I am a little concerned that my feed
will become increasingly filled with live streams
from my Facebook friends that I am not inter-
ested in watching, especially as Facebook has
rolled out an offline ad campaign in the U.S.
and the U.K. to build awareness and increase
adoption of Facebook Live streams. But I am not
about to stop using other platforms for live vid-
eo for my business.
Maxworthy, Cronulla-Sutherland Sharks: In the short to medium term yes for most, but as we all know there
will be something new on the horizon, from Snapchat to private Messenger channels to games.
Your typical Millennial audience is not on Facebook as much as their parents. Their content
consumption is different, and publishers/brands
need to fully understand this challenge.
Jan Ozer ( email@example.com) is a streaming
media producer and consultant, a frequent contributor to industry
magazines and websites on streaming-related topics, and the
author of Producing Streaming Video for Multiple Screen Delivery.
He blogs frequently at streaminglearningcenter.com.
Comments? Email us at firstname.lastname@example.org, or check
the masthead for other ways to contact us.
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