Will social media and streaming platforms merge to meet enterprise comunications needs? For almost 2 decades, enterprise video solutions have promised a day when
they integrate seamlessly with videoconferencing,
digital signage, and other enterprise communications solutions. It’s taken a while, but that day is here.
Well, it’s almost here. About 2 years ago, we
could at least see it on the horizon. As 2017 begins,
the small dot on the shimmering horizon has be-
gun to take shape, a silhouetted outline of a lone
cowboy, riding his trusty stallion and brandishing
a mean sidearm …
Truth be told, it actually looks more like a cluster
of rack-mounted equipment, with lots of wires and
a few managed switches. But it’s still a bit far off to
make out whether that’s software-defined network-
ing (SDN) on our unified communications cowboy’s
hip or a series of discrete hardware components.
If you’re at all involved in enterprise streaming
or videoconferencing, you’ve undoubtedly heard
the term “unified communications” (UC) used in
several different ways, often obliquely and to a particular vendor’s best advantage. In some ways that
nebulousness is by design.
Wikipedia sums up UC as “a marketing buzzword”
that covers a series of integrated real-time enterprise
communications services: conferencing (both audio
and video), instant messaging, presence information,
voice, mobility features, audio, fixed-mobile convergence, desktop sharing, data sharing, call control,
and speech recognition. At the end of the list, almost
recursively, Wikipedia notes all these real-time enterprise communications services can be integrated
SOCIAL MEDIA, ONLINE VIDEO PLATFORMS, and
KNOWLEDGE MANAGEMENT SYSTEMS are coming together
to create THE FUTURE of enterprise communications.