WP74 Superguide 1 | ADVANCED DISTRIBUTION: CDNS, ANALYTICS, QOS, AND QOE JANUARY/FEBRUARY 2017 SPONSORED CONTENT
DON’T CONFUSE VIRTUALIZATION
There is a tendency to associate virtualized solutions with
cloud, and cloud with centralized data centers. Indeed, these
terms have become almost synonymous. But whichever
approach you take in terms of software or hardware based
servers, it is important to remember that there is no free lunch
won by physically locating all your content in one place. Some
functions, such as the request routing and content capture,
scale best in a centralized and virtualized environment. But
if you locate all of the streaming and caching in your delivery
network in one place, then you no longer have a scalable
delivery network at all. Centralizing streaming and caching
will consume far more network capacity than distributing
it, and you will need to deliver your valuable TV content over
more and more potentially busy net work links.
A TV CDN can also provide unique analytics and insight
into both your viewers’ behavior, and the way your content
is delivered. Edgeware TV Analytics, for example, provides
a single platform that ties viewer with network behavior,
in real-time and over time, through aggregating data from
various sources such as devices, network applications, and
integrated third-party CDNs.
The ability to monitor and examine both viewer and
quality analytics on both IPTV and OT T TV provides you with
advanced analysis, such as understanding the relationship
between network performance and customer satisfaction,
viewing behavior across geographies or screens, viewer
mobility, and screen swapping.
Edgeware TV Analytics comes with more than thirty
pre-configured widgets and three ready-to-use applications
TIME TO BUILD YOUR OWN TV CDN
For many years, networks were optimized for voice. Then they
needed to be optimized for data. Now the time has come to
optimize networks for TV. Fortunately, you don’t have to start
building from scratch—you can simply overlay a TV CDN onto
your existing infrastructure or in Internet exchange points
and well connected data centers. You can even build out one
layer at a time as your service take-up grows.
Edgeware has already built over 100 TV delivery networks
for content owners around the world—more than any other
vendor—including network operators (such as KPN, Telia
Company, Cincinnati Bell and Vodafone), cable companies
(such as Televisa), and content owners and broadcasters (such
as TVB in Hong Kong).
By optimizing your own TV delivery, you can build a
TV CDN that scales more cost-effectively than any other
architecture, creates a common platform for multiple TV
services and gives you unique visibility into how your viewers
are experiencing your content. And most important of all,
your TV CDN will deliver an amazing viewing experience.
ABOUT EDGEWARE AB
Edgeware provides operators and content owners with the tools to deliver their TV services at huge scale and low
cost. Edgeware’s unique technology gives control and insight back to the content provider and delivers TV with an
outstanding viewing experience. Edgeware is headquartered in Stockholm, Sweden, with offices worldwide.