at 12:35 a.m. By 12:45 a.m., usage had reverted
back to the original status quo.
What happened? This is shown on the left.
At around 12:20 a.m., users retrieving video
from CDNa started experiencing significant rebuffering ratios, peaking at around 12:25 a.m.
By that point, Precision started shifting traffic to
CDNb, and nearly stopped all traffic to CDNa
starting at 12:30 a.m. By 12:35 a.m., CDNa was
operating normally, so traffic shifted back to its
original pattern. As shown in the figure, Webb
credits Conviva for saving 4,500 sessions.
suited for large live events, like the World Cup,
where it has proven its ability to scale and deliver real-time visualizations that help their customers identify and quickly resolve any issues.
Conviva offers three tiers of pricing, starting at
NICE PEOPLE AT WORK
Returning to our Conviva product tour, the
last major service Conviva offers is Experience
Benchmarks, which provides access to video
quality and engagement metrics from all Conviva customers by quarter, region, content type,
and devices. This data helps customers understand how their performance compares to others in the same region and helps them better
plan when creating services in new regions.
I spoke with Ed Haslam, Conviva’s chief
marketing officer, about the company’s key
strengths. He shared that Conviva sensors (
beacons) have been deployed into more than 2,100
different instances of hardware and software
combinations and player frameworks, totaling
about 2.5 billion video players, all transmitting
data back to Conviva data centers and providing a real-time view that updates every 2 seconds. These existing pre-integrations simplify
integration for new customers and provide all
Conviva customers unparalleled competitive
information via the Experience Benchmarks.
Nice People At Work, or NPAW, is another
beacon-driven system with core functionality
provided in a product called YOUBORA Infinity,
with seven optional SmartModules that handle
tracking, reporting, alerts, CDN switching, optimizing advertising, churn prediction, and an
industry performance indicator. Founded in
2008, the company is based in Spain, with an office in Manhattan, and boasts an impressive client list that includes properties from Fox, Turner, Telefonica, Rakuten, Viacom, Vodaphone,
and Starz. NPAW can deliver YOUBORA as an
SaaS also accompanied by an optional managed service called Houston.
According to Marc Maycas, NPAW’s VP of
customer engineering, the company’s competitive strengths lie in the granularity of data, especially archived data, and the flexibility of the
multidimensional filtering. He also pointed to
the breadth and depth of the SmartModules as
particularly valuable to NPAW customers, noting that while most other tools focus on the operations manager, modules like the SmartUser
allow the system to provide valuable insights to
the content and marketing managers as well.
Haslam touched on the automated decision
making via Conviva Precision (described above)
and shared that Conviva is particularly well-
Natxo Imaz Erdoiza, CTO at Mediapro/
beIN SPORTS, relies on the SmartAlerts module to identify problems and allow his team to
take corrective action. As Imaz explained, “We
Nice People At