and supports dual redundant power supplies, dual port
10 Gbe LAN and other features standard to data center servers.
Furthermore, software porting is facilitated by an
FFmpeg plug-in that makes integration a snap. All the
complexity of dealing with hardware is under the hood.
A regular server using FFmpeg/ x264 and handling 4
full HD ABR transcode bundles in real time costs ~$15K
and that is just in hardware costs. Buy that appliance from
one of the market leaders and it would cost $40K. The cloud
rental model looks attractive … until you hit volume. Then
the bills pile up.
CHIPS IN THE CLOUD:
THE DENSE TRANSCODE SERVER
Along with our partners, Socionext has created a server on
HEVC IS COMING, HEVC IS COMING …
steroids. Aggregated over 32 MB86M30 Chips in the 1RU, we
have some amazing stats:
The Socionext MB86M30 chip, a power-efficient and powerful
transcoder, is deployed in TV broadcast. Implementation of
the AVC and HEVC tool kit is comprehensive, leading to high
Recently, Apple announced iOS support for HEVC. Spinning
up servers to handle the sharp increase in compute cycles for
HEVC encoding has video service operators looking seriously
at escalating costs.
The crux of the matter is that video encoding is a problem
best solved by dedicated hardware. With 20 years of experience,
Socionext engineers have the skills and expertise to create
ultra-efficient engines to encode video with the lowest cost
and power. Deploying a bunch of these ICs in a 1RU has led to
a compelling solution.
Power, density, and cost: Socionext engineers not only
delivered on three key objectives, but did so for tomorrow’s
codec of choice. The iOS announcement made it clear—HEVC
is here, and is here to stay.
PAVING THE WAY FOR NEW APPLICATIONS
As the company discusses deployment of the dense
transcode server with customers, we have unexpectedly
observed new and compelling applications. Our initial
vision was O T T distribution and live user-generated content.
These, of course, are the applications of choice for a dense
Live user content is exploding, and the need to deliver a
good viewing experience to a variety of devices at different
operating points, makes ABR transcoding a must. We expect
to see significant growth in this application area.
When considering the cost of video storage, rather than
storing AVC, our server can transcode to HEVC to reduce
storage by 40-50%. On the way out, when a user pulls a stream,
the system performs ABR transcoding—to AVC or HEVC. The
dense 1RU server streamlines the entire operation, saves cost,
and adds (HEVC) value.
The telecom network is moving to a private data center
architecture, leveraging special servers rather than the custom
hardware used yesteryear. Plugging a dense transcode server
into the rack gives the systems architect a powerful, low-cost,
and easily integrated facility to change formats or drop bitrates,
and adapt the net work to peak conditions.
OF MEDIA TRANSFORMATION
Paid video streaming services have already deployed ABR
transcoding for premium content. This is unviable for high
volumes of streams, such as user-generated content or carrier
traffic at the edge of the network. A robust, low-cost, easily
deployable solution with a tight footprint is needed to bring
media transformation to mass consumption.
The dense transcode server offered by Socionext’s partners
solves the problem for current as well as future generation
OT T codecs.
Socionext is an innovative enterprise that designs, develops
and delivers System-on-Chip products to customers worldwide.
The company is focused on imaging, networking, computing
and other dynamic technologies that drive today’s leading-edge
applications. Socionext leads the market in video technology
and powers high-end broadcast systems and mass-market
IOT devices. The company combines world-class expertise,
experience, and an extensive IP portfolio to provide exceptional
solutions and ensure a better quality of experience for customers.
Socionext Inc. has offices worldwide to lead its product
development and sales activities. For more information,
please contact us at
Full HD Bundles 128
720P Bundles 256
1RU Power < 1KW
Power per bundle < 5W
Cost per ABR < $1K
Live 4KP60 Channels 32