For those interested in codecs and related stream- ing technologies, NAB 2018 will forever be known for the launch of the Alliance for Open Media’s (AOM) AV1 codec. Despite the impressive hullaba- loo and pledges of fast support for AV1 by many Al-
Making Money/Saving Money
liance members, the natural question for every stream-
ing professional is, “When will AV1 be relevant to me?”
The short answer for the vast majority of producers is,
“no time soon.” To understand why, let’s examine the fac-
tors that drive codec adoption and usage and explore how
they apply to H.264, HEVC, VP9, and ultimately AV1.
Most business decisions, including codec adoption,
are driven by one of two motivations—to make money or
to save money. Codecs help companies make money by
improving viewer QoE or by helping the company enter
new markets like 4K and HDR, and save money by reducing bandwidth costs.
RETURN OF THE
The AV1 codec launched at NAB. Is it ready to
go head-to-head with H.264, HEVC, and VP9?
By Jan Ozer