Delivery Challenges With
As OT T video consumption rises, consumer expectations about quality of experience
are growing too. One of the key challenges video content and service providers face today is
delivering a broadcast-quality-experience on every device while keeping capex and opex low.
Viewers demand exceptional video quality on every device, with low latency and buffering.
Yet the OT T environment is complex, making it difficult to achieve that goal.
One of the complexities with OT T distribution stems from an increased demand for
advanced services like time-shift TV and network DVR (nDVR). To offer these services,
more streams need to be delivered and stored on the network, driving up video storage
capacity and CDN storage costs.
Another concern is the huge array of consumer devices on the market. Operators are
required to support a range of adaptive bitrate (ABR) profile sets for every piece of content
delivered by the OT T service. Technology is constantly evolving, putting pressure on operators
to keep pace with the latest device types, standards, and formats. What’s more, operators have
limited control over client device transition to next-generation codecs like HEVC.
HEVC is a video codec that offers bandwidth efficiency and superior video quality compared
with H.264. While some operators have transitioned to or are considering a move to HEVC,
this requires a complete overhaul of the delivery infrastructure—a very costly undertaking.
Operators need a more affordable solution for optimizing OTT video quality.
Reducing Bandwidth Requirements for OTT
To be successful in the OT T environment, video content and service providers need
to deliver consistent video quality on every screen, keep delivery costs down, and realize
a quick ROI. Next-generation encoding techniques provide a more cost-effective option
than migrating to HEVC, enabling operators to extend the life of their existing H.264
infrastructure, improve upon video quality, and lower the bitrate needed for OT T delivery.