How to Thrive, Not Just Survive,
in the New Market Reality
Video latency can have a huge impact on how viewers experience live video
Consumers seemingly have an insatiable appetite for
quality video experiences. They have reallocated time
among activities and effectively added time to their days by
multitasking, but have now reached a point of saturation.
Research shows that the consumer, on average, will find it
nearly impossible to add more minutes of video consumption
to their overpacked days. According to Activate Tech &
Media Outlook 2018, U.S. adult consumers will add only one
additional minute of video consumption to their days in the
next five years. At the same time, the choice of options the
consumer is afforded for sourcing video is staggering. Many
markets have upwards of one hundred or more over-the-top
(OTT) video providers, with many others coming online.
Web scale players like Amazon Prime and Netflix are north
of 100 million subscribers, and the serious entry of social
powerhouse Facebook could be a yet another game changer.
Pay TV providers have long relied on live content,
particularly sports, as a critical means of retaining subscribers.
Over the course of just a couple of years, live sports have
become ubiquitous on major OT T and social video providers.
Customers are open to sourcing live sports OT T. According
to Pw C’s October 2017 Consumer Intelligence Series primary
research on consumer video, 82% of sports fans would end or
trim their pay TV subscription if they no longer needed it to
access live sports.
This is playing out in the stock prices of traditional pay TV
service providers, where year-to-date video subscriber losses
have disappointed. 2018 is poised to be the year where the
average viewer’s internet TV minutes will eclipse traditional
As a video service provider (VSP), incumbent, or
challenger, how do you most effectively navigate these
turbulent marketplace dynamics? In a crowded market of
providers, all effectively fighting for market share, how do
you differentiate and break away from the crowd?
CHARTING A COURSE FORWARD:
A BUSINESS ARCHITECTURE BLUEPRINT
Video service providers of all forms are scrambling to put
distance between themselves and the crowd of competitors.
Many of the largest pure online players are spending billions
of dollars to create original content, and this will undoubtedly
continue. However, there are a number of options that VSPs
can seek to lead the way, providing differentiated customer
experiences more broadly. To transform, the VSP must
start not with technology, but a business architecture that
delivers on their strategic objectives and business outcomes.
The technology must serve the business architecture, not
the other way around.
TELESTREAM’S ALIGNMENT TO
THE BUSINESS IMPERATIVES OF VSPS
Telestream brings innovative video capabilities to market,
transforming ahead of the curve, and continues to be the
partner of choice for leading VSPs. With a combination of
production, distribution, and quality of service (QoS) across
file-based and live work flows, Telestream is positioned
to provide comprehensive quality of experience (QoE).
“Telestream will become the de facto standard for production
encoding, transcoding, automated workflow, and video
quality infrastructure solutions. Telestream is aligning
its investments and focus to our VSP customers’ business
outcomes,” states Scott Puopolo, Telestream CEO.
Workflow and Automation Driving Agility and Production
Unit Cost Leadership—Telestream’s workflow and automation
across both file-based and live formats enables the realization
of industry leading unit cost efficiencies for production,
but it also enables operational modularity to provide very
compelling time to market.
Monitoring and Visibility Drive Quality Insights—
Telestream iQ Solutions deliver critical insights to understand
and maintain viewer engagement across any device, network,
and location. Whether you’re creating video, distributing
video, or both, iQ Solutions provide leading world-class
video quality assurance.
Bringing Monitoring and Production Together Drives
Holistic QoE—When monitoring holistically informs
production, the VSP can proactively ID outage conditions
and risks, ID video quality and latency QoE risks, and verify
advertisement and programming compliance and real-time