What About Live Enterprise Video?
It is possible to implement search features
in live video, but the processing requirements
noted above make it impractical in most on-prem solutions. The growth areas in making
live video searchable will most likely come
from cloud-based EVP solutions.
One possible approach, if your web-based
unified communications tool offers traditional
videoconferencing functionality, is to add an
end point to a call that’s equipped with these
indexing features. This allows the end point to
begin recording the conference, in much the
same way as a traditional network digital video recorder (NDVR), and then begin processing and indexing video frames at near-real-time speeds.
In practical terms, today this takes two to
three times the actual length of the videocon-ference, but algorithm optimizations and increasingly powerful processors may bring this
down closer to real time in the next 2 years.
Also expect to see this type of feature added
to web-only services like Zoom and Skype for
Business in the near term.
Likewise, portable production and video capture solutions are growing in popularity. Mike
Savello, VP of sales at LiveU, says live enterprise
video is becoming a bigger part of the company’s target market.
“In fact, we are now targeting Fortune 500 accounts that regularly do internal global events,”
says Savello, noting these events might span a
range from CEO addresses and quarterly updates to new product or service announcements.
In the past, Savello says, these types of cor-
porate events might “involve a company renting
a production truck and a satellite truck, which
can get very expensive.
“We can offer ‘at-home’ production,” says
Savello, “by backhauling each camera over cellular or other IP connectivity to a central production platform. That means you don’t need a
production truck or sat truck on site anymore.”
Monetizing Enterprise Content?
One pitch we’ve heard in the last year is the
idea that enterprise content can be monetized.
The pitch is often made in reverse, with companies noting that regular social platforms
should not be considered as equivalent to EVPs,
for several reasons including their inability to
Is the idea of monetizing enterprise content
one that will gain traction in the next few years?
While it is highly unlikely that we’ll see pre-roll
ads in front of enterprise video content, there
may be some merit to the idea of thinking about
video assets as potential revenue generators.
A study that Livestream conducted with New
York magazine in 2016 sheds a bit of light on the
potential for monetizing corporate content. After noting the upward trend in watching live
video, the company reported that “conferences
and speakers tied with concerts and festivals in
second place” and not too far behind the clear
live-viewing choice of breaking news.
From that starting point, Livestream went
on to say that respondents preferred watching
video from brands over reading information
about the brands.
“Live video is more appealing to brand
audiences,” the company stated, noting that
80% “would rather watch live video from a
brand than read a blog, and 82%
prefer live video from a brand to
Livestream suggests a pay-per-
view model for live video, even
enterprise video, using one of two
approaches: a “freemium” model
that can work by “enticing view-
ers with a free sample before con-
verting them to paying subscrib-
ers with premium content” or a
true PPV that augments on-site
ticket sales to an event, including
It stands to reason that this augmentation model might work. For
associated with “in
the field” capture for
sports events and
news, cellular bonding
solutions like those
from LiveU are finding
a home in enterprises,
500 companies that
regularly do internal