Datazoom, Inc. Sponsored Content
From Distribution to Dollars
Streaming video is the new normal, as consumers embrace
the freedom of anytime, anywhere access. According to Statista, it was estimated that 54% of U.S. households had 1 or more
streaming services at the end of 20171. Moffet Nathanson estimated that 3.4% of U.S. consumers abandoned traditional
cable operators all together for dedicated streaming services in
2017, the highest rate of attrition since the cord-cutting trend
began in 2010, bringing the total number of subscribing households down to 83 million2.
But the honeymoon phase for streaming video is rapidly coming to an end as video distributors try to turn the corner on profitability with their services. In focusing on monetization such as
ad-supported and subscription-supported models, they’re beginning to uncover a host of new challenges – how to solve quality
and service issues quickly enough so that viewers don’t abandon
videos or leave from the service entirely. >
Whitepaper: Solving the Data Standardization Problem in Streaming Video
What do you want to do with your data? This whitepaper explores the issues with capturing data from an
online video player through a multitude of vendor and proprietary technology components and the impact this
can have on solving issues that result in video abandonment and subscriber churn. The paper introduces a new
type of technology solution—Adaptive Video Logistics (AVL)— that solves those problems. AVL empowers
video distributors with a single component for a standardized approach to video player data collection, faster
retrieval, which ultimately ushers in a new age of video workflow automation.
The Impact of a Bad Video Experience
What really happens when viewers have bad video experienc-
es? Whether it’s from too much buffering, slow startup times,
poor video quality, or something else, the data doesn’t lie—
viewers abandon videos and churn from services:
• When video quality is poor, the abandonment rate
jumps to 33% 3.
• Only 8.2% of viewers return to a video after quality
• 50% of viewers abandon a video with a five second
• On average, OTT services see a 19% churn rate6.
• Approximately 1/3 of viewers churn from OTT
services because of quality issues7.