team went to areas were cats had been sighted,
put them into carriers, then brought them to
an emergency shelter so they could be reunited with their families. If the team wasn’t able
to secure the cat, they left food and monitored
the area. During the 2-day mission, the team
rescued approximately 50 cats, with viewers
seeing much of it live.
While the Humane Society hasn’t done it yet,
Loftus has plans to bring large internal teams
into the live streams. In multi-person rescues,
he suspects live video could be a useful tool if
people sitting around a conference table in the
office were able to view the action and direct
resources on the ground.
At the moment, Loftus’ team is the only one at
the Humane Society creating live video shoots,
but he’d like to grow that and create multi-
ple teams around the world. Humane Society
International is expanding, he says, and he
wants to train employees or freelancers in less-
developed nations to document rescue opera-
tions, then coordinate all the feeds so follow-
ers can find them.
Shooting live video isn’t just a one-and-done
experience, Loftus has found. That live event
feeds a whole ecosystem of video.
“When you go live, you’re recording as well,
so you could pull that live feed down and cre-
ate a smaller story, whether it’s 30 seconds for
Facebook or a longer one for You Tube,” Loftus
explains. “Shoot a live feed so that you can
have a live experience, and then take that live
experience and edit that up, whether it’s sound
bites or B-roll for press or a shorter Facebook
or You Tube video, and push it out to all your
Doing it for a good cause makes it all the
Troy Dreier ( firstname.lastname@example.org) is senior associate editor
of Streaming Media and Onlinevideo.net.
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