SPONSORED CONTENT JUNE 2017 streamingmedia.com WP39
In order to define distribution
architecture, it’s crucial to gain deep
insight into the network.
• What to know:
º The number of locations
º Is an optimization in place?
º The amount of users in
º The available bandwidth
º The connection types
º Failover connections
º Required bit rates
º Concurrent viewers expected.
Offices are usually divided
into different location types. It’s
important to analyze each location
and its parameters, as well as the
primary and failover source. This increases the quality of
experience during a live event. The final design should be
the future-proofed to support a growing demand and user
spikes in usage. The architecture should also be able to
accommodate new requirements in a distribution network
with less workload.
A GOOD USER EXPERIENCE
These two questions are the most critical for an optimal
user experience, “Are viewers having a good experience
watching the video?” and “Is the network handling it the
way it was designed?”
These benchmarks are important, because it’s necessary
to have measurable metrics of success. The network team
whose jobs may be on the line during the CEO town hall
do not want to rely on anecdotal evidence; they want to
point to concrete facts. It’s crucial to have video quality
experience solution data points to measure factors such
as the following:
• The number of buffers the user had
• The total number of buffers over time
• The number of failovers that happened during the event
• How long it took for the video to start playing
• A QoE solution that is flexible enough to measure success
during and after an event
HOW DOES ENTERPRISE YOUTUBE HELP
GAIN INSIGHT INTO VIDEO CONSUMPTION?
Organizations invest a lot of money into video solutions
and the production of video assets. They want to make
sure the tools they provide are utilized by employees.
Some metrics the enterprise portal user can use to track
effectiveness include: number of views by employees, user
count, total asset plays, average view time, device-related
data, by device type, browser, and operating system type.
QoE (quality of experience) data allows companies to
understand the effectiveness of their content. By analyzing
the consumption of video with particular channels and
assets, users can identify most-viewed channels.
Real-time monitoring also allows users to see how the
webcast is doing while it airs live. This is beneficial because
you can instantly react to small-scale or large-scale issues
as they occur. The second benefit of QoE data is the ability
to analyze an event after it occurs. You can also share
the results of the event with shareholders to showcase a
metrics, as well as those responsible for network delivery.
MediaPlatform is an enterprise video platform and
webcasting solution provider for global enterprises
and digital media producers.