WP44 Superguide 4 | SUPERGUIDE TO ENTERPRISE VIDEO: MANAGEMENT AND DISTRIBUTION JUNE 2017 SPONSORED CONTENT
Whether you’re making widgets, making soft ware, or helping
people, live video streaming is something your company needs
to do. Without it, you are missing out opportunities to connect,
engage, and reach new markets.
While there are easily a dozen ways you can use live video,
here are the five most important ones to help you lead your
company to success.
1. GET MORE FOR LESS WITH STREAMED
TRAINING AND TEACHING SESSIONS
When it comes to training, it’s perhaps obvious that you
can save time and money by offering video training instead
of traveling for in-person meetings. Unfortunately, video
training can be time consuming to create, quickly becomes
obsolete, and doesn’t deliver the same personal touch and
interactivity as an in-person visit.
You can remedy these issues with a live stream. You may
even find live streaming lets you offer training where you
simply didn’t have the time or budget before.
Your teaching staff can be more effective by eliminating
time spent on travel. Course material can always be up to
date. And trainees can engage with the instructor through
the commenting system built into live streaming portals like
You Tube or Facebook. Furthermore, you’ll even get a video-on-demand for easy review by participants after the training event.
Tip: For professional results, use a real video camera, such as a
Canon VIXIA G20 instead of your webcam. Capture your live video
with the award-winning family of Epiphan AV.io™ capture cards,
or Epiphan Pearl- 2™, a full live streaming system. Epiphan’s
professional-quality video capture and streaming products make it
easy to achieve outstanding live video results.
2. SHARE MORE EFFECTIVELY WITH
YOUR EMPLOYEES AND INVESTORS
Traditionally, all-employee meetings and investor updates
were done in person or by telephone conference. But what if
there was a better way to reach all the right people (and none
of the wrong ones)? There is—with a live stream.
Epiphan Video offers unique products that make it easy to
stream live to a local streaming server, like a Wowza Streaming
Server, or stream live to your company’s collaboration tool,
With live streaming, there’s no need to give the same
town hall meeting more than once. Everyone, regardless of
geographical location, gets the same on-target message. And
your senior staff is free to work on the next important project.
Tip: Keep viewers engaged by using picture in picture layouts to
show the speaker and his slides. When a new segment starts or
the speaker changes, apply a lower third to inform viewers. Get
the most from a one-camera setup by using a 4K camera to shoot
a wide view, then use Pearl- 2 to crop out multiple scenes to show
your online viewers.
3. HOST PROFESSIONAL MEETINGS, VIRTUALLY
There’s a good chance you’re already doing this! Using
Skype for Business, Go ToMeeting, or any number of
collaboration and communication tools, you may already
be hosting video meetings. So, let’s look at how to get the
most from them.
When someone new comes to your boardroom, how easy
is it to have them connect to your videoconference system?
When you want to share a video output like a document
camera with your meeting, how do you accomplish that? Do
you need a recording of certain meetings, for IP protection or
5 Ways Your Company
Should Be Using Live Video