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Using Epiphan AV.io HD™, a portable video capture card,
you can capture video from just about any input and share
it on your computer as though it is a webcam. And there’s no
need to install anything on the source, so newcomers just
need to plug in their computer and you can share it!
For recording, streaming, and sharing our meetings,
Videoguys.com uses an Epiphan Video Pearl- 2 in our
boardrooms. This lets us record important meetings,
share any device in the meeting, and even switch to
picture-in-picture layouts or stream multiple views at once.
Tip: Turn on your webcam and check to see whether you’re
presenting a professional impression with good focus, lighting,
and angle, or if you’re showing an “up the nose” or other
distorted angle. Improve your image by using a professional
camera with AV.io HD!
4. DON’T MISS OUT ON THE MOST
IMPORTANT DIGITAL MEDIUM: SOCIAL
Trusted Media Brands recently surveyed more than
300 agency and marketing decision makers about the best
partners for digital video campaigns ( go2sm.com/tmb).
Not surprisingly, Social media came out on top, with 68% of
respondents choosing social sites like Facebook and Snapchat,
with video platforms like You Tube and Vimeo close behind.
With Epiphan Pearl- 2™ you can stream to Facebook
Live while simultaneously streaming to You Tube. Perfect for
live shows, like Epiphan’s own Live Epiphan weekly show,
streaming to multiple locations at once lets you take advantage
of both your existing You Tube subscriber base and your
For simple single-camera setups, use Epiphan Webcaster
X2™. This purpose-built and dedicated social media streaming
device makes it effortless to live stream any HDMI camera or
video source. Simply pair the device with your account and
press the button to start your live stream. You can even use
Facebook’s continuous stream option to have a long-running or
24x7 stream (like an all-day corporate event or a fundraiser).
Most social networks help you by building an online
Tip: Not sure what to stream live to social? Try a behind the scenes
audience for you when you go live. They let your fans and
subscribers know you’re there, and they generally create a video-
on-demand version for after your broadcast. So even if you’re
going live last minute, you can still have an enormous impact.
look at your company, interviews with lead customers, employee
insights on a project, or socially responsible actions that help build
5. BRILLIANT PRODUCT LAUNCHES
AND NEW FEATURE DEMONSTRATIONS
When your company is launching a new product or service,
share it with your social media fan base, your employees, or
with your partners using a live stream.
For physical products, connect a high-quality video
camera to Epiphan AV.io 4K™, AV.io HD, or Pearl- 2 and show
off the product! For software, live stream a product demo that
highlights the new features. If you work at a service-based
organization, consider the impact you can make with a prerecorded highlight reel paired with a live presenter to talk
introduce and close out the clips.
When you think about it, it’s hard to see why you wouldn’t
live stream launches and new feature demonstrations. Not
only will you have people who watch live, you’ll have a video
on demand that will continue to generate buzz well after
Tip: If streaming publicly on You Tube or Facebook Live, be sure
to tag and describe your video well. This will help drive organic
search traffic to your video, even after the live stream is concluded.
And if you have the bandwidth available, use Pearl- 2 to stream to
You Tube in 4K!
FIND SUCCESS WITH LIVE STREAMING
AT YOUR ORGANIZATION
These five tips have highlighted where you can use live
streaming today to increase engagement with your employees
and create new opportunities for customer interaction.
Go forth and start streaming today!
For more information and help with live streaming gear contact
Videoguys.com at 800-323-2325. We have the complete Epiphan
Video product line as well as live streaming software like Telestream
Wirecast. Plus, we offer free technical advice, system recommendations
and support to help get you started.
Videoguys.com is a reseller of all epiphan Video products including
the new Pearl 2 4K production system, Webcaster X2 social media
streaming appliance and all of the AV.io video grabbers. Please
contact us at 800-323-2325 for help setting up your production
system and for the best prices available.