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Viewers also want more control of the TV
experience in general, with a more tailored
content and advertising experience. With
an interactive OTT experience, a profile of
preferences can be generated for each user
to deliver more uniquely targeted content
suggestions and relevant advertisements.
Content can expand beyond being mainly
entertainment-focused to touching the lives
of consumers across a much broader variety
of industries and disciplines: Education/
Training, Travel, Communications,
Business, Service/Hospitality, etc. We’re
already seeing significant shifts in viewer
behavior that are driving the market in
this direction, and expect interactivity and
intelligence to be key differentiators of OTT
platforms in the coming years.
Streaming is such an immensely
powerful medium because of the
unprecedented level of data that it
allows OTT service operators to collect,
which can be used to generate insights.
This results in better outcomes for both
viewers and operators. Viewers receive a
more personalized experience with more
targeted content and advertisements,
which results in increased revenue and
retention for operators. The latter are also
able to use analytics to control their costs
by deploying their technical assets more
effectively and identifying what content is
worth spending money on and what isn’t.
Many of our customers are OTT service
operators with a wealth of content and a
broad spectrum of subscribers watching
from all around the world on different
devices. They need to know where their
viewers are, what they’re watching, and
how, in addition to many other things
in order to continuously improve their
services and maintain a competitive
advantage. Our unique position as
an end-to-end OTT provider gives us
access to a wealth of data, since we store
the content, operate the network it is
delivered on, and build the apps that
viewers access it from.
The completeness of this solution lets
us generate incredibly strong insights on
both the individual and aggregate level.
Our customers have access to a detailed
dashboard that gives them a panoramic
view of every aspect of their OTT business.
They see statistics about how their content
is being consumed, but also about how
effectively they are monetizing it. By
seeing how different subscribers respond
to a variety of packages or offerings, they
can refine their marketing strategy and
monetize more effectively.