Earlier this year, in the annual Streaming Me- dia Industry Sourcebook issue, we looked back at 2 decades of industry growth to
celebrate Streaming Media’s 20th anniversary.
We’ve all been on a crazy journey, revolutionizing the way viewers consume media and setting
the stage for global television on a scale we’ve
only dreamed about for more than a century.
That wouldn’t have been possible without
a dedicated core group of individuals. Some
were professional engineers, others researchers or compressionists, and still others hobby-tinkerers before they were employed by the
who’s who of over-the-top (OTT) and traditional broadcast providers looking to harness both
the energy and the potential profitability of this
online video maelstrom.
One thing, though, seemed to be missing: an
effort to give back. It’s understandable, since
we’ve been so focused on building this OTT on-demand and live-linear delivery mechanism.
But I looked around the industry at the end of
2017, it seemed to be the right time to launch a
not-for-profit organization as a way to give back
to those less fortunate.
What I really wanted to set up was two organizations. The first, which would help partially fund
the second, is a business league of sorts, where
companies involved in streaming come together
to share market research into emerging economies. Businesses would contribute membership
dues, and where appropriate, expertise, and
gain access to first-look research and practical
hands-on, micro-pilot projects in these markets.
The second, a traditional not-for-profit organization, would identify, vet, and implement
key projects, offering individuals a chance to
make a real-world difference, regardless of
whether their employer participated in the
business league. Streaming infrastructure may
not be quite as important as fresh water in an
emerging economy, but it is critical for nongovernmental organizations (NGOs) with vital
The projects share a common theme: helping
NGOs use streaming to distribute critical messaging. The end goal is to create viable, educa-tion-based, pilot projects in economically challenged regions that will mutually benefit both
the NGO and the overall economic outlook.
Sometimes the projects will only require a
portable encoding solution, other times they
may require sustainable infrastructure, and
they most certainly will always require a steady
hand on the ground working with local officials
and NGO personnel to not just launch streaming but also to grow it across the board so that
the emerging economy is at a basic level of
streaming readiness when first-world markets
saturate in the next 4 to 6 years.
I met with several companies at January’s 2018
Consumer Electronics Show (CES) and April’s
If you have the slightest interest in helping
us help others stream, please send an email to
firstname.lastname@example.org to say so. Please include your contact information, your expertise,
and any projects that you’d like to be involved in.
Once we’ve compiled a project list and potential
experts, we’ll reach back out before approaching companies and individuals to donate to what
I personally hope will be a long-term, hands-on
solution to an ever-growing problem.
Better yet, if you see a need in your own market, consider this a challenge to start your own
not-for-profit to give back to those who’ve not
been able to join the streaming revolution.
Help Us Help Others Stream
Tim Siglin is a streaming industry veteran and longtime
contributing editor to Streaming Media magazine.
Comments? Email us at email@example.com,
or check the masthead for other ways to contact us.