doing video on demand rentals only and now
all of a sudden you want to do digital HD downloads,” says Sid, “that’s often a trigger point because the amount of information that you’re going to track now has probably quadrupled or
quintupled. So there’s just so much more stuff
to type in.” While viewing downloadable content
may have gotten its second wind, another familiar business has become popular again too.
The Retailer: Blockbuster
Casper Hald heads up Blockbuster in the
Nordics. The once-ubiquitous video rental store
name was licensed to the Danish telecommunications and media company TDC Group in
2013. Blockbuster has more than 10,000 movies and 500 seasons of TV content that it makes
available for 2-day online rental or purchase.
These 16,000– 17,000 assets are licensed from
approximately 60 content providers.
“The trick here is that there’s a high degree
of complexity behind all of this, because the
agreements with the content providers have
terms in their agreements that change over
time,” says Hald. A new release often has one
set of revenue-share terms, and they change
as the release ages.
“We have 500,000 transactions and we have
to [process] those transactions to approximate-
ly 60 agreements which all contain numerous
categories and where every category includes
various commercial schemes,” says Hald.
So the math looks something like this: “One
title in four territories, that’s four licenses. But
it’s offered both for rental and sell-through. So
then four becomes eight licenses. Then if you
have SD & HD then you can double this to 16 licenses. If you do campaigns or if you do several
cycles you have first, second, third, fourth, and
fifth cycle—then you can multiply [by] five again.”
Follow the Money
The real benefit of automation is the effi-ciencies it creates. Modern rights management
systems automate and operationalize the process of rights. Content can be output with the
proper variations of elements, such as subtitling or dubbing. For a studio, rights management can help more efficiently prepare content for distribution.
Danish telco TDC Group
bought the Blockbuster
name in 2013 and now
offers more than 10,000
movies and 500 seasons
of TV content for rental
or purchase. It needs
to track licensing for
type of transaction and
as well as video format
(HD or SD).