SPONSORED CONTENT JUNE 2018 streamingmedia.com WP55
REDUCING DELIVERY COSTS
When talking about viewer experience, the most
common key metrics are start-up time and seek time. In
order to actually deliver a great experience to end users,
a state-of-the-art content delivery network (CDN) is
required, which tends to be costly. While low start-up time
and seek time is desirable, using multiple CDNs to deliver
video content provides possibilities to reduce these high
To accomplish this, the video player API should provide
information about its current buffer size and updates about
any changes in its buffer size, and it should also allow
network requests to be redirected as the developer pleases.
This can be combined with cost weights of the different
CDNs to make decisions during playback. The flexibility of
the API enables your video player to choose an expensive
high-speed CDN during start-up, seeking, or in situations
where its buffer size is low, and switch to a lower-cost CDN
when its buffer size is sufficiently high.
Overall, about 80% of video data can be delivered
from a lower-cost CDN without hampering the viewer
THE ROLE OF A VIDEO PLAYER API
Increased reliability and performance, as well as reduced
delivery costs, can be achieved by combining content delivery
over multiple CDNs with a powerful and versatile video
player API. While this is just one case where the video player
API plays an important role, similar cases can be made for
optimizing the adaptive bitrate behavior, collecting analytics
about bandwidth usage, server-side or dynamic ad insertion,
or resolving peak noise in audio.
Finally, care needs to be taken to ensure that these cases can
be tackled across todays fragmented landscape of video capable
devices. When using multiple different video players, there
is a preference for consistency in feature sets and API. This is
easier to accomplish using a multi-platform video player.
THEOplayer is a multi-platform video player with
support for various web, mobile and smart TV platforms.
Working together with some of the world’s biggest telcos,
broadcasters, and publishers, its feature-set and API
are made to tackle the most complex cases, including
all the above.
If you would like to hear how our team
can help you tackle these cases,
reach out at firstname.lastname@example.org