DRM provider, check which DRM providers your candidate cloud services support to make sure you have
The vast majority of high-volume customers interface with their cloud facility via an application programming interface (API), but that doesn’t undercut
the utility of a well-designed user interface. Even advanced users may prefer to encode with the UI during
comparative testing, or to help create or test encoding presets. If you don’t plan to use the API, be sure
to test the UI while comparison shopping, and look
for features like watch folders that provide integration without programming.
Even if you’re just seeking a simple encoding plat-
form today, it makes sense to understand where the
cloud vendor plans to advance the platform. For ex-
ample, per-title encoding may someday give way to
encoding via artificial intelligence. As more video li-
braries are stored in the cloud, you’ll likely want to
do more with that video, including functions like au-
tomatic metadata extraction, object detection, OCR,
speech-to-text, and enhanced search capabilities.
Overall, the ability for cloud encoding and processing to bring nearly unlimited computing power to bear
creates the potential for features and services beyond
what’s imaginable today. For many customers, simply
choosing the lowest cost provider may be a mistake;
rather, choose one with a service vision that matches
your vision for the utility of your videos.
Jan Ozer ( firstname.lastname@example.org) is a streaming
media producer and consultant, a frequent contributor to industry
magazines and websites on streaming-related topics, and the
author of Video Encoding by the Numbers. He blogs frequently at
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