Live content can be extremely engaging, and of- tentimes, the more you spread it around, the bet- ter. This means streaming to accounts you have
access to, and also to accounts controlled by partners,
stakeholders, and others who want to share your content with their audiences.
On its face, the concept of streaming to multiple disparate accounts sounds fabulous, but also technically complex, if not impossible. In truth, it was both for
most producers until the last couple of years. Today,
using a service aptly called Switchboard Cloud, it’s
actually quite simple and even inexpensive. In this tutorial, you’ll learn how to mix multiple live-streaming
inputs and send them to multiple outputs via Switchboard Cloud.
To demonstrate, I’ll use a scenario from Streaming Media East, where conference sessions were shot
at several locations and interviews shot at another.
To simulate this, I’ll have two encoders running and
sending a stream into Switchboard Cloud, one from a
session, the other from an interview. To distribute the
feeds, you’ll learn how to switch between the two sources and send them to different live-streaming services,
including Facebook Live, You Tube Live, and others.
By way of background, operating Switchboard
involves four basic concepts: streams, workflows,
destinations, and templates (see Figure 1 on page
162). Streams are incoming videos, which can come
from any streaming source that can output an RTMP
stream, including an on-camera encoder, live video
Reaching multiple viewing platforms with a
single stream used to be impossible, but not anymore.
By Jan Ozer