As video creators and publishers, it’s import- ant for us to create great user experiences for our viewers. Not only does that include producing compelling videos for our audiences, but also
considering what happens after they are done watching them.
There are some pretty cool interactive features that
are built right into some of the more popular online
video channels. This article will take a look at how
we can add clickable Calls-to-Action to the You Tube
platform (see Figure 1 on the next page).
You Tube’s Interactive Features
Starting with You Tube in the free account option, I
recommend consulting the You Tube Help page for a full
overview of its interactive features (see Figure 2 on page
178). Cards and End Screens are what we’ll discuss in
this tutorial. Both of these features enable publishers
to create clickable callouts within a You Tube video.
These callouts can prompt your viewers to watch
more of your videos, subscribe to your channel, and
even go to an approved website (see Figure 3 on page
178). They also work on mobile devices, which is a huge
improvement from You Tube’s old interactive feature,
You can add these features to a video’s settings in Creator Studio when signed into your account on You Tube.
End Screens are designed to appear at the end of a
video. A video must be longer than 25 seconds to be eligible for End Screens. To start, click the Add Element
button, and you’ll see everything you’re able to insert
into an End Screen (see Figure 4 on page 178).
I like to think of End Screens as the next step in a viewer’s journey with my content. If your viewer has made
it to the end of your video, then there’s a good chance
that he or she will want to watch more of your content.
To direct viewers to other videos you’ve posted to your
You Tube channel, create an End Screens that features
a video or a playlist. One particularly valuable feature
that I recommend trying to have You Tube decide which
one of your videos is best for the viewer based on previous viewing choice (see Figure 5 on page 178).
A big part of how You Tube ranks your videos is based
on watch time with your videos. The longer you keep
someone watching your videos, or even on You Tube
in general, the better it is for You Tube SEO best practices. Letting You Tube’s algorithm pick a video for the
viewer seems like a smart way to increase that watch
Videos By Stjepan Alaupovic