OTT clipping workflows for social media
For pre-recorded, episodic content, the responsibility for generating clips for
OTT distribution can be made part of the editing process when programs are
assembled prior to broadcast. For live news and sports programs, this is not
an attractive option, particularly when finished content only becomes available
during the broadcast. The resulting files, which contain all of the finished
video, audio, graphics and closed captions, can then be used to create the
clips for OTT services and online destinations.
Creating clips for OTT content delivery can be simplified and streamlined by
employing the Volicon Media Intelligence service that is specifically designed
for the task. Through the use of as-run and rundown files produced by
automation and newsroom computer systems, the process of identifying clip
start and stop points with frame-accurate timing can be achieved. Using this
process to edit high-quality recordings that have been made from the actual
broadcast ensures that all content elements are present, including graphics,
captions and related data. Volicon’s automated systems can seamlessly
stitch together multiple segments (eliminating commercial breaks) and create
metadata needed for proper cataloging by OTT distribution partners.
Smartplay allows broadcasters to honor blackout rules by replacing
restricted content with content cleared for streaming, essentially creating
a virtual channel.
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