The last year in mobile video has brought changes in unprecedented ways. As long-standing meth- ods of broadcast, movie, and television consumption are upended, mobile continually leads the way
in shaping how consumers devour the video content
they want, whenever and wherever they want it. There
seems to be no end in sight to the growth in niche video-on-demand (VOD) services available to consumers.
There are currently about 100 such services available
to subscribers in the U.S. and Canada. Netflix and its
almost 110 million global subscribers lead the pack
by far. The closest contender is Hulu, with only about
50 million subscribers. Of course, it’s not only big me-
dia companies that are now into the content creation
game. According to the Wall Street Journal, Apple
plans to spend $1 billion on producing original con-
tent in 2018. And this is only the tip of the iceberg. The
quantity of original, short-form and long-form content
being produced for even the smallest VOD services is
staggering. Every time you turn around, there’s an-
other new series being produced. And how are users
consuming all of this content? Why, on their phones
and tablets, of course!
As of the second quarter of 2017, 57% of online video content was being consumed on mobile devices. It
should be noted that this was the 23rd consecutive quarter that this percentage rose. Expect that trend to continue. It’s been said plenty of times, but it’s worth repeating: Make sure your content is mobile-optimized.
From frame size to encoding, you must ensure that
your video can be viewed properly and easily on phones
Video 2018 By Paul Schmutzler