The key takeaways for the 2018 mobile video outlook can be boiled down to the following: device consistency, massive content consumption, 5G almost
but not yet, and IoT device explosion. Everything
about our smartphones has become as stable as it’s
ever been. Screen sizes are staying mostly consistent. The global OS battle rages on, but the Android
( 87.7%) versus iOS ( 12.1%) battle is at a stalemate.
All the rest of the competitors are still relegated to a
collective “other” in statistics. Aside from that, most
devices are good enough for most consumers, so people just pick what they want and move on for another 2 to 3 years.
Viewers continue their meteoric rise in mobile video consumption. Ads and content will continue to
grow at a fast clip, and the revenue both spent and
earned on this content will grow accordingly. Expect
more “walled gardens” as networks and production
companies develop their own SVOD services containing their own exclusive content. The biggest of
them all, Disney, plans its own service to launch in
2019. The cord cutters who want to cherry pick only
the shows, movies, and networks they want are slow-
ly getting their wish. It’s just going to cost a lot more
than they expected.
5G is coming; it really is. But 2018 will not be a year
that has a significant impact on mobile users. We won’t
see any viable handsets until at least 2019 or 2020.
The Internet of Things often relies on video, but we
don’t expect to have to sit through a 15-second ad before we can see who rang the doorbell. That doesn’t
mean that video doesn’t play a pivotal role in the success of this new market, though. From pet and kid
monitoring to safety and security, Io T devices will be
called upon more and more to inform owners via their
smartphones while they’re on the move.
Paul Schmutzler ( firstname.lastname@example.org) has been involved
in various aspects of photography, film, and video production, post-production, and motion graphics for more than 10 years.
He reviews tools of the trade as a freelance tech journalist.
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