organization’s video connectivity challenges. But IT executives must evaluate each alternative closely to
determine which one best suits their organization.
The challenges facing those evaluating video networking options, however, extend far beyond concerns
related to basic capacity. Survey results illustrate that networking solutions must not only handle higher
volumes, they must also work smarter while remaining cost effective. According to Wainhouse
Research survey results:
• More than a quarter of respondents (28%) say that a leading barrier to implementing streaming
technology is that it is “too expensive,” putting financial considerations ahead of all other
perceived deployment roadblocks.
• “Maintain network security” stands as a leading factor influencing the selection of a streaming
technology solution, described as a “very important” issue in evaluating streaming solutions by
58% of all survey respondents.
• The ability to monitor the performance of a corporate network in distributing content is vital as
well. Overall, 41% of survey respondents say that the “ability to monitor video delivery
performance to troubleshoot network problems” is a “very important” influence on the
streaming technology investment decision.
And the connectivity challenges simply multiply as video viewership grows, boosting the volume of video
traffic flowing through the corporate network. Indeed, the more organizations use streaming video, the
more executives need to worry about the quality of network distribution.
In many cases, organizations will address these concerns by mixing-and-matching networking
technologies to handle the roadblocks that exist in different portions of their corporate configuration.
In this report, Wainhouse Research identifies popular approaches for addressing these networking
issues and highlights the advantages and disadvantages associated with each approach.
Considerations Shaping Video Networking Investments
As executives consider strategies for implementing video networking capabilities, a range of issues
influence their choices. Priorities will vary from organization to organization, so purchase decision
makers first must identify the implementation issues of greatest importance for their specific situation.
Common considerations in this evaluation include the following:
Expense: The bottom line cost of implementing video networking solutions plays an
important role in the evaluation of these technology options. The anticipated total cost
of ownership must be weighed against the perceived benefits of video’s use. Reduced
costs for networking make it easier for corporate streaming champions to demonstrate
positive return on investment from their streaming deployments.
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