Network Security: When it comes to implementing new streaming solutions, many
corporate executives embrace the equivalent of a Hippocratic Oath for networking in
the enterprise: “First, do no harm.” Any moves to expand the capacity of a corporate
network must be made with security issues in mind. Changes made to accommodate
video must not make the network vulnerable to unauthorized access by outsiders.
Reliability: The value of video-enriched webcasting drops significantly if executives
develop a perception that the technology cannot be relied upon to work each and
every time. When it comes to business communications, users expect the fail-safe level
of reliability they experience with traditional telephone service. Video solutions that
work “sometimes” are not sufficient. Absent an expectation of near 100% reliability,
executives will build their communications strategies around other technology
platforms and services that they trust to work.
Minimizing Video’s Network Impact: As an extension of both the “security” and
“reliability” considerations, video networking solutions also must ensure that they do
not interfere with other business operations behind the corporate firewall. If video
traffic clogs the network and impacts business-critical transactions or keeps employees
from exchanging e-mails, accessing data archives or processing sales orders, IT
administrators do not live up to that Hippocratic Oath of Networking. Harm is done to
an organization when video crashes the network.
Ease of Implementation: Networking solutions, by their nature, are complex.
Executives must expect that implementing video networking solutions will involve
significant troubleshooting and ongoing management. That said, some approaches are
more conducive than others to simplified deployment. Platforms that emphasize
enablement of open application programming interfaces, for instance, may offer easy
integration alternatives than may be possible with more closed, proprietary options.
Scalability: To have a significant impact on an organization’s operations, video must
have a broad reach. While many video streaming solutions can look effective in a
limited deployment, not all platforms can support high-quality distribution to
thousands of employees simultaneously. Executives must develop an understanding of
how video is likely to be used within their organization and deploy a video networking
alternative suitable to addressing those applications.
Performance Analytics: It is not enough for networking solutions to distribute video.
Many information technology departments also place a premium on keeping a close
watch on how the network is performing. Such measurements are critical for
administrators as they work to troubleshoot the problems that do arise in distributing
high-volume video traffic.
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72 Streaming Media Industry Sourcebook 2018 streamingmedia.com
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