I mentioned at the outset of this
article that it would be nontraditional and “in their own words,” consisting mainly of raw quotes from
survey respondents giving insights
into OTT monetization.
This approach allows you to
read honest assessments of the
challenges faced by OTT providers and content owners alike; it’s
an opportunity that few other industries have the luxury of providing. Our industry is still in its
engineering infancy. It’s tasked with solving
a highly technical challenge that truly has a
global impact, so any insights into the growth,
design, and monetization of OTT services
should be viewed not as a deterrent to join the
streaming revolution but rather as a primer to the challenges the industry as a whole
needs to solve.
One of those challenges is clearly monetization. The lack of revenues and subsequent profits could
delay the march toward a global
“television” experience that we inevitably need in this third decade
Analyzed results from the survey itself will be available for download by the time you read this article, perhaps answering the age-old
question that Streaming Media,
Unisphere, and the survey’s sponsor set out to answer: Is it better to
AVOD, SVOD, or TVOD? Stay tuned for those
Tim Siglin is a streaming industry veteran and longtime
contributing editor to Streaming Media magazine.
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