Spending too much on your adaptive bitrate encoding?
Dynamic packaging to the rescue!
Let me throw a couple of numbers at you. The first is shown in Figure 1, from En- coding.com’s “Global Media Format Report 2016” ( go2sm.com/encodingreport), which
shows the respective share of the adaptive bitrate (ABR) formats produced by the cloud encoding service in 2015. As you can see in Figure 1, HTTP Live Streaming (HLS) dominates
with 71%, Smooth Streaming is second with
19%, and Dynamic Adaptive Streaming over
HTTP (DASH) is third with 10%.
I hear you thinking, “Smooth Streaming is
second? All I hear about is DASH, DASH, DASH
(and more DASH).” Yes, Smooth Streaming is
second, which leads to the second number.
That is, as recently as 2014, the percentage of
viewers watching Netflix on gaming consoles
like Microsoft Xbox, Sony PlayStation, or the
Nintendo Wii totaled 43% ( go2sm.com/xbox).
Though this number has clearly dropped since
then, Encoding.com’s report attributes the
Smooth Streaming number to the Xbox One,
“which has evolved beyond a game console to
become a leading means of delivering content,
including OTT subscriptions.”
What does this mean? If you’re distributing
premium content, you probably should support
two if not three ABR technologies. And even
if you’re distributing free content for training,
sales, marketing, or other purposes, you’ll prob-
ably also have to support multiple ABR formats
sometime in the future. As you’ll read in this ar-
ticle, there’s an expensive way to support mul-
tiple ABR formats, and an inexpensive way. It’s
your money; give me a few minutes and I’ll show
you how to save a bundle.
Let’s start with everyone on the same page.
All videos, live and VOD, start with a single
file. To deliver this file adaptively, we create
multiple renditions of that file at various resolutions and data rates suitable for delivery to a
range of playback devices. This group of files is
often referred to as an encoding ladder.
TO SAVE MONEY
on Your ABR Encoding