Consumers are increasingly frustrated
with buffering and other interruptions
to their viewing experience. Third-party
services that provide detailed analytics
about your end-user experience, like
Nice People at Work’s YOUBORA, can
give you helpful insight into the QoE
you are delivering to your audiences,
but it’s also critical that you bullet-proof
your delivery architecture if you are
to deliver the highest QoE. If you are
using a CDN, you need two. If you are
using two, you need three. You get the
picture. The more, the merrier! And
by evaluating the CDNs in real time
(using data gleaned from third-party
services like Cedexis) you can switch
seamlessly between them to ensure that
your users are getting the best possible
experience by providing the bulk of
your traffic delivery to the partner that
is performing the best. Be sure to select
CDN partners with the global scale and
availability to support not only current
demands, but spikes in traffic.
Consumers, especially Millennials,
are placing an increased emphasis on
video quality. They want crisp pictures.
They want high-res. They want broadcast
quality. And to deliver on that quality,
you need to encode your content in
higher bitrates and ensure you have the
delivery capacity to support your user
base at a consistently high bitrate.
But viewers don’t just care about quality.
They are also hypersensitive to advertising.
Online video providers are in a competitive
space, and key is finding a programming
niche with a viewer base large enough to
be monetized. With over 1,000 different
OTT services today, attracting an audience
and keeping them engaged will require
attention to all the details outlined
here. There are successful subscription-based services like Netflix and many ad
supported services, but the formula for
success is still a work in progress. Providers
are experimenting with both monetization
formats to discover what works best for
various types of programming.
As quickly as online video is growing,
it’s changing. There are still tremendous
opportunities for businesses to increase
audience engagement and improve
monetization, but that requires
overcoming the challenges we’ve
outlined. However, you don’t have to
face these challenges on your own.
Helping to Deliver Exceptional
Online Video Experiences
to Global Audiences
Limelight Networks has extensive
experience working with top brands
around the world to deliver the highest
quality live and on-demand video
experiences to their digital audiences.
As a global leader in digital content
delivery, we specialize in solving
today’s complex delivery challenges.
We own and operate one of the world’s
largest private CDNs, so we can
accelerate delivery by bypassing the
congested public internet. In addition,
our densely-architected network allows
content to be cached close to the end-user resulting in a generally higher
cache efficiency and better quality of
experience for the user.
For more information on how Limelight
can help you deliver exceptional viewing
experiences to your digital audience,
please visit: www.limelight.com
ABOUT LIMELIGHT NETWORKS
Limelight Networks (NASDAQ: LLNW), a global leader in digital content delivery, empowers
customers to better engage online audiences by enabling them to securely manage and globally
deliver digital content, on any device. The company’s award winning Limelight Orchestrate™
platform includes an integrated suite of content delivery technology and services that helps
organizations secure digital content, deliver exceptional multi-screen experiences, improve brand
awareness, drive revenue, and enhance customer relationships — all while reducing costs. For
more information, please visit www.limelight.com, read our blog, follow us on Twitter, Facebook
and LinkedIn and be sure to visit Limelight Connect.