105 OCTOBER 2017 | STREAMING MEDIA SPONSORED CONTENT
IN 2017, NEARLY ANYONE WITH A
SMARTPHONE CAN CALL THEMSELVES
A VIDEO PUBLISHER. But to offer
video content that is both compelling
and profitable is another challenge
As the old adage says, having the
right tools for the job is half the battle.
Witness the recent growth of live
streaming. As audiences shift their live
event viewing away from traditional
linear television to multiple digital platforms, content
owners need to deliver engaging experiences that exceed
what viewers get from traditional broadcast while
With Brightcove Live, we are enabling organizations
of all sizes to quickly and seamlessly deliver, scale,
and monetize innovative live experiences. Media
organizations and audiences alike have been thrilled as
we helped successfully stream exciting global sporting
events including The Australian Open, NHRA hot
rod racing, international table tennis championships
in Japan, cricket matches in India, and this summer’s
historic Mayweather/McGregor boxing event.
Another area of focus for Brightcove has been continuing
to drive down the total cost of operating a video
platform. Our latest initiative on this front involves
the launch of our Context Aware Encoding solution,
which applies machine learning and deep analysis to
automatically reduce the number of stream renditions
without sacrificing visual quality. In early deployments,
customers are seeing savings in storage and delivery on
the order of thirty to over sixty percent.
The online video space moves at a pace other industries
can only hope for. That means we all are constantly being
challenged to innovate and adapt to changes quickly.
This dynamic is something we embrace at Brightcove as
we continue our mission to transform the experience and
economics of online video.
290 Congress Street
Boston, MA 02210
EVP & GM,
APIS, OR APPLICATION
PROGRAMMING INTERFACES, ARE
REVOLUTIONIZING BUSINESS TODAY.
They make connections between
different products, services, and
platforms easier than ever before,
enabling the rapid launch of new
businesses and new features. The
result is an explosion of creativity and
flexibility everywhere. In the past,
customization and new development
required huge budgets, time, and risks. No more! APIs
simplify the development process immensely.
Online video is experiencing a period of rapid growth
and maturation because video multiplies revenue growth
for businesses that use it. APIs enable organizations to
quickly add video to their current operations, or create
customized solutions and platforms with minimal cost
and risk. Look around and you will see e-commerce
portals, mobile apps, cloud services, and personalized
video workflows all being powered via video APIs.
Here at DaCast we’ve seen a spike in usage of our video
API in 2017. In just the first half of the year, the number of
customers using our API increased 42 percent compared
to 2016. That growth continues to accelerate—especially
among our OTT customers. For more information on API
use in the online video industry, I recommend reading
our whitepaper: The Video API Revolution.
The video industry is a fragmented marketplace.
Broadcasters have a variety of needs. Viewers have
dozens of different types of devices. Universal delivery
is a key challenge. DaCast meets these diverse needs
delivering live and on-demand video streaming via
our partner Akamai with features like white-label /
custom branding, video monetization, and integrated
transcoding. Just as importantly, our highly integrated
platform and APIs let us offer affordable enterprise
grade streaming so every business can take advantage
of the revenue multiplier that video delivers.
Nearly 100,000 users have benefited from using DaCast.
You can be next.
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San Francisco, CA 94103