107 OCTOBER 2017 | STREAMING MEDIA SPONSORED CONTENT
OTT VIDEO CONSUMPTION IS
EXPERIENCING EXPLOSIVE GROWTH.
Parks Associates found that 31 percent
of U.S. broadband households have
multiple OTT service subscriptions,
and according to Strategy Analytics,
worldwide revenue from mobile video
will reach $25 billion by 2021.
Many content owners and service
providers are jumping on the OTT
bandwagon to satisfy consumer
demand for content on every screen,
while benefiting from additional revenue streams. But
they must provide an exceptional quality of experience
(QoE) in the OTT environment. Viewers expect the
same video quality online that they received from
traditional pay-TV services.
Harmonic, with its long history of leadership in
video delivery technology and services, is enhancing
the capabilities of OTT workflows, from acquisition
to delivery, to enable better video experiences for
consumers and to accelerate the time to market for
Our EyeQ™ content-aware video compression solution
enables OTT service providers to deliver a superior
viewing experience on HTTP-connected devices
while reducing bandwidth consumption by up to 50
percent. By lowering the bitrate, EyeQ significantly
improves QoE, especially in situations where network
performance suffers, without reducing the resolution.
Harmonic’s VOS™ cloud-native media processing
platform offers best-in-class video compression and
optimization techniques for delivering OTT content,
including time-shift TV, streamlined content capture,
UHD encoding and streaming, and dynamic ad
insertion capabilities for live and VOD OTT streams.
As OTT video consumption continues to grow, Harmonic
will help pay-TV operators all around the world deliver
crystal-clear video, gain increased business agility and
successfully monetize OTT video services.
4300 North First Street
San Jose, CA 95134
Wow, this industry is exciting! At
But a successful OTT strategy doesn’t always come easy,
Lightcast.com we simply love good
tech and innovative streaming
solutions. Nothing excites us more
than the media projects of our clients
and the solutions we get to contribute.
It is what keeps us up at night and
gets us going at crack of dawn. But
what is it really that drives us? For me
personally, it is our clients’ viewership
growth – the maximization of reach and impact through
efficient multi-platform delivery.
or instantly. While the development and deployment of
apps can be a speedy process, the actual business strategy
behind a new OTT venture requires planning.
Last month, in a client’s conference room on the
other side of the planet, I was reminded again, just how
important the different planning stages are – not just the
initial conversations about OTT and new opportunities
on new platforms – but also careful planning in
anticipation of expansion, new markets, new revenue
streams. After days in the conference room, we had a
fantastic plan for the successful OTT roll-out in new
multi-lingual markets, attractive to premium advertisers,
with all factors anticipated and well thought through.
A successful OTT strategy simply takes brainstorming,
valuation of all options and a financial model with
realistic forecasts. Many apps on the leading OTT
platforms may look similar, but the business plan
behind them can contain dozens, if not hundreds, of
moving pieces, options and questions which lead to
specific solutions. Several years ago, during the early
stages of the OTT revolution, it may have been sufficient
to quickly launch OTT apps as cheaply as possible, but
today, in a much more competitive OTT landscape,
strategy wins the game.
Which is why: “nothing excites us more than the media
projects of our clients” - the fuel, which powered our
engines in 2017, and which will drive us in 2018.
10616 Metromont Parkway
Charlotte, NC 28269
Phone: + 1 (704) 910-2434