Tim Siglin is a streaming industry veteran and longtime
contributing editor to Streaming Media magazine.
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through Miaopai and Yizhibo respectively, both
of which are owned by Yixia Technology, a par-
ent company with the required license.”
Yet, less than 2 days later, Weibo had already
changed its terms of service, including this po-
tentially discourse-killing new rule: “Weibo will
no longer accept uploads of videos over 15 min-
utes in length.”
The one other company noted in the Barron’s
article was Momo, a service that offers paid
live-streaming accounts. Its stock also weath-
ered the SAPPRFT storm, but at the time of this
writing in late August it had seen a drop-off in
value of almost 20%, despite revenues surging
over 200% compared to last year.
The reason for the drop in share price?
Lack of investor confidence in Momo’s ability
to grow the number of paying users for its live-
streaming services. According to analysis of
Momo’s services, the number of new paying
users is “more or less flat” compared to the
Might it be possible that the SAPPRFT
statements requiring licenses for anyone live-
streaming content in China could have signifi-
cantly chilled—or at least significantly delayed
—market growth for live streaming there?
That’s a question to ponder for those of us
on this side of the Pacific.