108 SPONSORED CONTENT STREAMING MEDIA | OCTOBER 2017
STREAMING MEDIA IS CLEARLY
EVERYWHERE – not just for content
delivery and consumption, but also
as tool in all types of professional
content creation. Companies and
platforms such as YouTube, Netflix
and Twitch have helped make the
distribution of streaming media to
viewers commonplace, while the
growing maturity and increasing
adoption of robust standards such as
NDI, SMPTE 2022 and SMPTE 2110
have made streaming technologies
and IP-based media transport an integral part of many
professional production workflows.
Even as these foundations become firmly established,
new emerging technologies are poised for widespread
acceptance. 4K, HDR and HEVC are generating
accelerating interest amongst both consumers and
professionals, and are virtually assured of becoming
popular and widely used.
Magewell focuses on designing easy-to-use,
high-performance and reliable products for streaming
media content creation. We offer a wide variety of
products, from capture and I/O devices to other AV
solutions coming in the future. Striving to make
high-quality content production easy and accessible,
our goal is to enable more and more people – whether
the general public or professionals – to create their
own superior streams with our products.
Magewell has established itself as a market leader
in just six years by reaching for this goal not only
through our innovations, but also our commitment
to customer service. While our technical vision helps
us stay ahead of market trends, we listen closely to our
customers and partners and respond quickly to their
needs. While our solutions are critical enablers of
high-quality production, it’s our users who create
Magewell Electronics Co., Ltd.
(Distributed by Mobile Video Devices, Inc.)
156 Madison Ave.
Reading, PA 19605
CEO and CTO,
Electronics Co., Ltd.
BETTER THAN BROADCAST
Advances in streaming quality improve-
ments and optimization continue to be an
important trend as evidenced by the var-
ious announcements at IBC. As stream-
ing replaces broadcast as the default video
consumption medium, it becomes im-
portant for streaming services to strive
to offer premium quality, across various
devices and networks, while maintaining their margins.
Given that there are so many network links – ISPs, CDNs,
last-mile and in-home Wi-Fi - between the video streaming
source and the video playback device, the ability to deliver
a reliable and consistent streaming video quality and expe-
rience, continues to be a challenge, because no single entity
controls and manages these networks on an end-to-end basis.
The typical methods to address these challenges relate to
compression or encoding. Compression can reduce the data
payload while minimizing quality loss, and encoding im-
provements, such as varying the encoding ladder on a per-
scene basis can mirror a VBR or Capped VBR like effect.
Both these methods require additional processing in the
workflow, and while they can reduce streaming data, they
likely can’t improve streaming quality or performance.
Media Melon QBR offers an alternate approach, that works
with existing encoders, streaming formats, players, and
CDNs. QBR rapidly characterizes the visual quality of en-
coded streams and helps a player or packager make real-time
decisions to optimize each and every streaming session at
every segment and scene. By modulating the adaptation, on
the basis of the video structure, QBR optimizes streaming
(as opposed to encoding) and improves streaming quality
while at the same time, reduces bandwidth consumption.
MediaMelon SmartSight is an advanced streaming playback
performance analytics platform that tracks the playback expe-
rience from the perspective of an end user, based on data from
a light-weight plugin on players. Based on innovative back-
end- and data processing architecture, SmartSight allows rap-
id analysis of large datasets, both in near real-time and histori-
cal basis. The platform can provide analysis of macro trends,
can zoom in on specific sessions, and generate AI-driven alerts
on streaming problems and monetization opportunities.
Media Melon QBR and SmartSight can help a growing stream-
ing video service operate at a level better than broadcast.
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San Francisco, CA 94133